Victory Esi ®️

This is the hardest time to be a social media marketer or manager in crypto or tech. It's even more difficult when you’re building a page from scratch. But for projects with a name and an audience that trusts them, it’s a lot easier. Mostly, you need to keep your audience in the loop and attract new eyeballs by leveraging the trust you already have. For small projects, it's not easy to build both a product and a community. To add to that, staying visible online can be tricky. They fight for every organic view, like, or comment they get. I can’t express the disappointment low reach brings. You only understand this if you care a lot about your job or what you’re creating. It's great to see founders and social media managers show up on the TL, given how difficult the market has become. Don't get me started on how hard it is to get attention. So, I’ve been exploring ways to grow an audience in a tough market and at an early stage. And yes, I found three reliable methods to reach people organically. ➠ First, formats are among the best tools to reach a wider audience. ➠ Next, your team and your personal communities are your best resources to reach more people. ➠ And finally, "never focus on going viral". This last one I got from an amazing tutor. Think about what your target audience would want to see, not what you want. I am building an agent that helps me spot formats, and it's been pretty cool so far. It still needs some work, but it's a work in progress. What's your biggest SMM struggle?

Spies are not born on the 11th day of the 11th month. Hehehe

A little exiting update: I’ve joined @MidnightNtwrk as a Nightforce Ambassador! 🌙 And trust me when I say we’re going to have some interesting conversations. Have you ever stopped for a moment to think about your typical day online? You send emails, share pictures, make payments, sign up for services, use social media and interact with dozens of applications. How much information about you do you think those interactions reveal? I remember going down a metadata rabbit hole and being genuinely surprised by how much could be learned from information attached to our everyday digital activities. That experience has stuck with me like sunburn. Our personal data influences our privacy, security, digital identity and even how businesses understand and interact with us. Yet people rarely think about what they’re giving away. I used to be one of those people. And with that, I’ve decided to make educating people about privacy, data ownership and the value of their personal information a bigger part of my work. And that’s where Midnight comes in. Through programmable privacy and zero-knowledge technology, Midnight is giving developers new ways to build applications where information can be verified without unnecessarily exposing the underlying personal data. I’m excited to explore this ecosystem, learn, create and bring more people into these conversations. So, my first question to you is: When was the last time you stopped to think about how much of your personal information you share online?

We’ve been on a crazy streak of hacks in crypto this year and we want adoption. Who are we kidding?

It’s cooking hot on the AI side>>>>>

As I've learned about growth, I’ve learned to analyze data from previous successful projects. This has helped me not only extract their growth strategies but also spot what I like to call "bugs"—mistakes, failed strategies, trial-and-error, and more. Using analytic tools, you can read a project’s past like a storybook and use both losses and wins to cut losses on your own project.

As someone really passionate about her job, not the “passionate” y’all write in your CVs and application letters. This is such a practical read for getting results for the people you work with. I’ve never regretted following this man.

story time… So I just paid for X premium for a project I work on as an SMM using crypto directly from MetaMask. I didn’t use a card, I only connected my wallet and approved the txn. It was smooth, but then I ran into something that made me think about crypto adoption. I had crypto sitting on my Bybit, but for the weirdest reasons X didn’t let me use my Bybit card, or my other Visa card. Then I saw the “Pay with crypto.” option and I thought “well this is even better.” But guess what? It only accepted tokens on Base and Polygon. So I had to swap my assets across networks just to make a simple payment. I’ve been in crypto for 4+ years and I STILL find this annoying. Now imagine someone who’s never used crypto before. We keep telling them “Crypto payments are the future.” Then they have to figure out: Which chain? Which token? Do I have gas? Do I need to bridge? Do I need to swap? Why can’t I just pay with what I already have? Maybe we are not approaching this “adoption” thing like we intend for the world to come on board. Or… What we probably need is an abstraction layer where I can say: “I want to pay $10.” And the infrastructure handles the rest, finding the right asset, network, liquidity, and conversion without making me think about any of it. If tools already do this, tag them below. I’d genuinely like to explore them. Because sometimes I wonder if multichain is actually making crypto more powerful… or just making it more complicated? Imagine if we had pounds on different chains. 😭

shhhh. you didn't see this. @joinpeanut 🤫 Let’s goooo Two reasons I love peanut, - it’s pink - and sending money is like sending a text, zero fees guys, zerooo peanut.me/vickyesi