W5 is an independent, custom marketing research firm. We deliver knowledge that empowers our clients to confidently make decisions to drive sustainable growth.
Durham, NC
Joined November 2008
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Want to stay ahead of Gen Z trends? 🌟 Join us in exploring controversial celebs, climate consciousness, and more in this thought-provoking blog post
w5insight.com/blog/catching-…
The Truth: Sometimes a product negative can also be a strength @PepsiCo #whereschester #cannes @QuirksMR #thequirksevent
youtu.be/n8Bx6H6RahY
If the data is flat, do something different @MaryKay shows how IHUTs coupled w/ sensory testing, factor analysis and perceptual maps gave life to what was previously flat data to inform a new, innovative mascara product #thequirksevent @QuirksMR #Innovation
Shining a light on these two amazing #nonprofits, Marketing Research Education Foundation MREF and Baal Dan Charities, to kickoff @QuirksMR Dallas 💖
Learn more here:
baaldan.com/
lnkd.in/g_W7SmDp
Interesting @CNN citing a study on exercise habits of 412K+ men and women from 1997 to 2019 who said women had a 36% lower risk of dying from a heart attack or stroke, while men who reported regular exercise had a 14% lower risk cnn.com/2024/02/19/health/ex…
Being born in a random 16 year birth window doesn't unite people @sanityhacks @InsightsMRX #IACRC2023 #DitchDemos
Learn about the benefits of working with a research partner and see how leveraging #AI can help moderators kickstart ideas and topics to explore during #qualitative #research w5insight.com/blog/an-idi-wi…
From the roar of the crowd to the electrifying moments on the field, there's something captivating about sports that ignites a fire, sparks deep fandom, and creates community.
But what motivations drive fans to engage?
w5insight.com/blog/spotlight…
Did you know that for every dollar you invest in marketing research, you could see five dollars back? (Yes, it's true- that's an ROI of 400%!)
Curious about the business benefits of segmentation?
Want to see what successful activation of segments looks like?
Our new video's got you covered.
w5insight.com/blog/video-seg…
Like and share for a chance to win a "The Mug" of your own! Huge thanks to @eastforkpottery for their participation.
W5 retweeted
To #EmbraceEquity means believing we don't all start from the same place so treating everyone the same isn't fair. #IWD2023 #EmbraceEquity pose is a symbol of unity, forging change for #women worldwide 👉🏽bit.ly/IWD2023 (Artwork: S. Chong Malaysia) #InternationalWomensDay
#EmbraceEquity and show your support for International Women's Day, this Wednesday, March 8th!
In our latest post, we're highlighting new events for @womensday from @womeninresearch, @sherunsitorg, and @yelp!
w5insight.com/blog/ocysndcsn…
6,000 pounds of potatoes.
5,250 meals for local families.
1 great team.
Thanks to the @FoodBankCENC for the opportunity to help our neighbors!
#CultureCommittee
Leave it to a disruptor like @Instacart to discuss market research as a growth engine! 🆙📈⬆️
#QuirksLA #QuirksEvent
This is the future: AI being used to get a read on which photos resonate with customers the most. Thank you @vizitlabs and @WoodsideHomes!
