W5 is an independent, custom marketing research firm. We deliver knowledge that empowers our clients to confidently make decisions to drive sustainable growth.
Durham, NC
Joined November 2008
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W5 retweeted
To #EmbraceEquity means believing we don't all start from the same place so treating everyone the same isn't fair. #IWD2023 #EmbraceEquity pose is a symbol of unity, forging change for #women worldwide 👉🏽bit.ly/IWD2023 (Artwork: S. Chong Malaysia) #InternationalWomensDay
W5 retweeted
This week we launched our latest initiative for @BLHFoundation 🙌🏾 THIS is the Unspoken Curriculum.
Visit borislhensonfoundation.org/u… to learn more.
#TheUnspokenCurriculum #BLHFoundation #BreaktheSilence #BreaktheCycle
W5 retweeted
Change the Ref and Leo Burnett staged a graduation ceremony for the 'lost class' of students killed by guns. Each of the 3,044 seats represents a student who should have graduated in 2021–if they hadn’t been killed by gun violence. adweek.it/3jqtaIR
W5 retweeted
Is your website inclusive and accessible? Scan this QR code and find out for free. Thanks @AccessiBe for raising the important question. If you have a website it needs to be accessible. #adagesmallagency
W5 retweeted
As we head into #CannesLions2022, here's a friendly reminder of how to pronounce Cannes. 😉 #OgilvyCannes
Check out our @Cannes_Lions contenders: okt.to/xVDnKE
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We're LIVE! 🚀
Here is your to-do list for today:
☕ grab a cup of coffee (or tea)
✍️ get ready to take notes
#️⃣ add #JobberPDday to your tweets
(you could win free stuff 😏)
📩 head to the link that just landed in your inbox!
W5 retweeted
"We have equally trained ourselves to believe that high-data, high-performance work doesn't need to be, or can't be, super creative. ... I'm here to say that we don't have to compromise." – Andrea Cook, CEO of @P_A_Agency #4AsStratFest
W5 retweeted
This year’s Titanium Lion winners include everything from powerful ads about racial injustice to corporate pledges aimed at changing how farmers think about organic crops.
Here’s a look at all of the Titanium honorees from #CannesLions2021: adweek.it/3j8TIym
W5 retweeted
The surge in pandemic-fueled online shopping has created a new urgency to solve a decades-old problem: returns on.wsj.com/3a5xPet
W5 retweeted
In a couple of weeks, applications will open for COHORT ONE, a brand strategy training course for emerging BIPOC & LGBTQIA+ talent where Fellows get paid to learn.
Here's an overview for interested Fellows. Pro tip: Please read the FAQ's.
zwolfstrategy.com/cohort-one
W5 retweeted
Managing Partner, Cultural Strategy & Analytics @groupm LaToya Christian unpacks the data and insights behind how #millenials & #GenZ consumers are the most diverse-oriented consumers and the role brands and social media play in reaching them. @4As #4AsStratFest #strategy – at Manhattan, NY
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"Stop caving," Brett Colbert, founder and CEO Colbert Group Consulting, tells agency CEOs. "Do clients truly understand how agencies run their businesses and make money? No, but we aren't telling them." #AdAgeSmallAgencyConference
W5 retweeted
Attention, San Francisco 🕫 we're hosting a FREE event - an Iconathon design workshop - on August 3rd with our friends from the @nounproject. We'll be creating a new set of public domain icons that better represent AI key concepts. Join us!
bit.ly/32yXSVj
W5 retweeted
.@serenawilliams, who made the @Forbes list of America's wealthiest self-made women, knows we're better together! 💪
W5 retweeted
Celebrating 100yrs of the #19thAmendment which gave some* women the right to vote.
1924 - Native
1943 - Chinese
1952 - Japanese
1964 - African Americans / other minorities
1975 - Language minorities (Spanish speaking and others)
We’ve come a long way!
#19thAt100
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How To Design an Effective Mystery Shopper Process Flow
#MysteryShop #MRX #NewMR
canview.com/2019/03/how-desi…
W5 retweeted
What is strategy?
Don't Google it. Don't check other replies. Just reply with your understanding of strategy.
W5 retweeted
The latest The Artificial Intelligence Ethics Daily! paper.li/DanielWRasmus/15445… Thanks to @santiagomediano #ai #artificialintelligence
W5 retweeted
Understanding the science behind why we develop cravings for certain foods can help you adopt strategies to combat them. nbcnews.to/2VAlkSo - @NBCNewsBETTER