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Wordtree

@Wordtree

Strategic storytelling for organisations that do complex things. Brand | Copywriting | Tone of voice | Training

 UK
wordtree.com
Joined February 2012
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How long would you like #Training to last? Let us know your thoughts here: bit.ly/49nN1iI
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Eager to learn in a whole-day training session? Or would you prefer a short, sharp learning experience? Share your thoughts here: bit.ly/49nN1iI
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The Institute of Leadership says a key trend in #learninganddevelopment is micro-learning. Do you still have bandwidth for a full day or half day of #Training? Or would you prefer short, sharp bursts of insight and learning? Voice your opinion here: bit.ly/49nN1iI
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Replying to @jxlhh
Sure do! Books Strong Language by @VerbID and Brand Language by @Wordtree Articles Let's Talk About Brand Personality, Voice and Tone by Felicia C. Sullivan: medium.com/s/how-to-build-a-… Everything You Need To Know About Tone Of Voice by @jasonfried mailchimp.com/courier/articl…
Let’s Talk About Brand Personality, Voice, and Tone

Let’s Talk About Brand Personality, Voice, and Tone

When was the last time you held hands with a brand?

medium.com
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Soon, it will be possible to generate a realistic-looking video just by writing a short sentence about what you want an AI to generate. Are we ready for a world in which the authenticity of every video is in question? newscientist.com/article/234…
Text-to-video AIs: Are we ready for their rapid rise? | New Scientist

Text-to-video AIs: Are we ready for their rapid rise? | New Scientist

Artificial intelligences that turn text into video are making rapid progress, but are we ready for a world in which the authenticity of every video is in question?

newscientist.com
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Interesting read... psychopaths in the workplace, no less... theguardian.com/commentisfre…
The Elon Musk effect: have we reached our limit with awful bosses? | André Spicer

The Elon Musk effect: have we reached our limit with awful bosses? | André Spicer

Twitter’s billionaire owner may think his tactics will leave him with committed employees. The evidence suggests otherwise, says André Spicer of the Cass Business School at City, University of London

theguardian.com
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Wordtree retweeted
Forbes (@Forbes) profile picture
Forbes
@Forbes6 Nov 2022
Retailers have rushed to lock things up—from razors and soap to socks and pistachios—as theft has soared during the pandemic. trib.al/C2UI4Bj
You’re Not Imagining It—Stores Are Locking Everything Up

You’re Not Imagining It—Stores Are Locking Everything Up

Frustration among shoppers is prompting retailers to test a new type of locked case that can be opened with your smartphone.

forbes.com
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Wordtree retweeted
The Verge (@verge) profile picture
The Verge
@verge6 Nov 2022
With new Microsoft Teams update, bosses can "assign seats" in meetings trib.al/pZiY3kk
Image from The Verge (@verge)
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bbc.co.uk/news/business-6280…
Finland wants to transform how we make clothes

Finland wants to transform how we make clothes

Firms behind innovative fibres says they can make fashion a more sustainable business.

bbc.co.uk
Wordtree retweeted
City A.M. (@CityAM) profile picture
City A.M.
@CityAM28 Sep 2022
It’s not just taxes holding Britain back, we need to be as investment friendly as the US dlvr.it/SZ6hR2
Image from City A.M. (@CityAM)
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More people are turning on closed captions these days, even those without hearing loss. Here’s why on-screen text is going mainstream—especially among young people. on.wsj.com/3CcHb67
Why Do All These 20-Somethings Have Closed Captions Turned On?

Why Do All These 20-Somethings Have Closed Captions Turned On?

As automatic captioning on TikTok and creative audio descriptions on Netflix go mainstream, so does accessibility.

wsj.com
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A short guide to the ‘noble’ art of shorting yorkshirebylines.co.uk/busin…
A short guide to the ‘noble’ art of shorting

A short guide to the ‘noble’ art of shorting

The pound has fallen to a record low against the dollar, with many hedge fund managers in the City making millions

yorkshirebylines.co.uk
Britain is now the laboratory for the Institute of Economic Affairs yorkshirebylines.co.uk/polit…
Britain is now the laboratory for the Institute of Economic Affairs

Britain is now the laboratory for the Institute of Economic Affairs

Is a regulatory framework being put in place to carry out the IEA’s great experiment? If so, the pound crashing will not concern them

yorkshirebylines.co.uk
Liz Truss and Kwasi Kwarteng 'ignored warnings' from officials their mini-Budget would spark market chaos inews.co.uk/news/politics/li…
Truss and Kwarteng 'ignored warnings' from officials their mini-Budget would spark market chaos

Truss and Kwarteng 'ignored warnings' from officials their mini-Budget would spark market chaos

When these claims were put to the Treasury and Cabinet Office, a spokesperson refused to comment

inews.co.uk
This from IMF is humiliating for Kwarteng and Truss: “Given elevated inflation pressures in many countries, including UK, we do not recommend large untargeted fiscal packages at this juncture, as it is important fiscal policy does not work at cross purposes to monetary policy”.
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UK markets have lost at least $500 billion in combined value since Liz Truss took over as prime minister trib.al/OcpmAAt
Image from Bloomberg UK (@BloombergUK)
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Nice, clear wording. Like when you’re trying to explain something really important to a child…
Image from Wordtree (@Wordtree)
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Germany’s €9 train tickets scheme ‘saved 1.8m tons of CO2 emissions’ theguardian.com/world/2022/a…

Germany’s €9 train tickets scheme ‘saved 1.8m tons of CO2 emissions’

A fifth of the 52m tickets sold were bought by people who did not ordinarily use public transport

theguardian.com
PROCESS – AND ITS IMPACT ON #MARCOMMS! Time for our weekly thread… 🧵 What are the ingredients of good #marketing content? Clever strategy? Great design? Amazing copy? Bags of creativity? 🤔 Well, of course – it’s yes to all of these things. 😃👍🏻
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If you ever want to chat about procedure or projects in general, you know where we are 😉
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Don’t forget you can sign up for weekly updates from Wordtree HQ here 👉🏻 eepurl.com/dtAsI9 Have a lovely weekend 😊
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