Wordtree (@Wordtree) header
Wordtree (@Wordtree) profile picture

Wordtree

@Wordtree

Strategic storytelling for organisations that do complex things. Brand | Copywriting | Tone of voice | Training

 UK
wordtree.com
Joined February 2012
  • Tweets10.5K
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Replying to @jxlhh
Sure do! Books Strong Language by @VerbID and Brand Language by @Wordtree Articles Let's Talk About Brand Personality, Voice and Tone by Felicia C. Sullivan: medium.com/s/how-to-build-a-… Everything You Need To Know About Tone Of Voice by @jasonfried mailchimp.com/courier/articl…
Let’s Talk About Brand Personality, Voice, and Tone

Let’s Talk About Brand Personality, Voice, and Tone

When was the last time you held hands with a brand?

medium.com
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Soon, it will be possible to generate a realistic-looking video just by writing a short sentence about what you want an AI to generate. Are we ready for a world in which the authenticity of every video is in question? newscientist.com/article/234…
Text-to-video AIs: Are we ready for their rapid rise? | New Scientist

Text-to-video AIs: Are we ready for their rapid rise? | New Scientist

Artificial intelligences that turn text into video are making rapid progress, but are we ready for a world in which the authenticity of every video is in question?

newscientist.com
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Wordtree retweeted
Forbes (@Forbes) profile picture
Forbes
@Forbes6 Nov 2022
Retailers have rushed to lock things up—from razors and soap to socks and pistachios—as theft has soared during the pandemic. trib.al/C2UI4Bj
You’re Not Imagining It—Stores Are Locking Everything Up

You’re Not Imagining It—Stores Are Locking Everything Up

Frustration among shoppers is prompting retailers to test a new type of locked case that can be opened with your smartphone.

forbes.com
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Wordtree retweeted
The Verge (@verge) profile picture
The Verge
@verge6 Nov 2022
With new Microsoft Teams update, bosses can "assign seats" in meetings trib.al/pZiY3kk
Image from The Verge (@verge)
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City A.M. (@CityAM) profile picture
City A.M.
@CityAM28 Sep 2022
It’s not just taxes holding Britain back, we need to be as investment friendly as the US dlvr.it/SZ6hR2
Image from City A.M. (@CityAM)
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More people are turning on closed captions these days, even those without hearing loss. Here’s why on-screen text is going mainstream—especially among young people. on.wsj.com/3CcHb67
Why Do All These 20-Somethings Have Closed Captions Turned On?

Why Do All These 20-Somethings Have Closed Captions Turned On?

As automatic captioning on TikTok and creative audio descriptions on Netflix go mainstream, so does accessibility.

wsj.com
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This from IMF is humiliating for Kwarteng and Truss: “Given elevated inflation pressures in many countries, including UK, we do not recommend large untargeted fiscal packages at this juncture, as it is important fiscal policy does not work at cross purposes to monetary policy”.
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UK markets have lost at least $500 billion in combined value since Liz Truss took over as prime minister trib.al/OcpmAAt
Image from Bloomberg UK (@BloombergUK)
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Marketing Budgets Rise as Share of Company Revenues, Gartner Survey Finds: on.wsj.com/3wFP8gg (via @megancgraham @wsjCMO) #CMO #Marketing

Marketing Budgets Rise as Share of Company Revenues, Gartner Survey Finds

Marketing budgets have risen to 9.5% of total company revenue in 2022, up from 6.4% a year earlier, according to the annual CMO Spend Survey by Gartner.

wsj.com
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As the war in Ukraine drags on, the tone of Russian state media has become increasingly hysterical econ.st/39vLkpF
The Putin Show

The Putin Show

How the war in Ukraine appears to Russians

economist.com
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"The problem then is not that we lack the means to spot incompetence, but that we more often choose to be seduced by it." hbr.org/2020/03/how-to-spot-…

How to Spot an Incompetent Leader

If we want less incompetent men in leadership roles, those responsible for judging candidates need to improve their ability to distinguish between confidence and competence. The good news is that,...

hbr.org
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Wordtree retweeted
Big Issue (@BigIssue) profile picture
Big Issue
@BigIssue4 Apr 2022
From April 6 restaurants and food businesses with 250+ employees will be mandated by law to display the calorie content of food and drinks items on their menus. So this question is... will it help? bigissue.com/life/food/will-…
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Wordtree retweeted
w e oram (@e_oram) profile picture
w e oram@e_oram13 Mar 2022
Evgeny Lebedev sits in the House of Lords for concealing the truth. Carole Cadwalladr sits in court for telling the truth. Retweet if you’d support a immediate reversal of roles.
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Over a million people in Ukraine have fled their homes. Leaving behind jobs, belongings and loved ones, they need shelter, food and water. Donate now.

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Blåvitt (blue white) was a grocery product range for Sweden’s Cooperative Association. 1975. instagram.com/p/CaB55X-MoeG/
Image from Present & Correct (@presentcorrect)
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Dolly Parton’s Dollywood says it will pay all tuition costs for employees pursuing higher education wapo.st/3rDN4nz
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Researchers are now making progress in understanding how, exactly, exercise may work its mental magic. ow.ly/gqjW30sabnQ
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Businessweek (@BW) profile picture
Businessweek
@BW4 Feb 2022
From shearling Uggs to Hoka dad sneakers and rainbow Tevas, Deckers keeps selling us the most hideous footwear—and we can't get enough of it trib.al/KdvjHuH
The Rise of the $2.5 Billion Ugly-Shoe Empire

The Rise of the $2.5 Billion Ugly-Shoe Empire

From shearling Uggs to Hoka dad sneakers and rainbow Tevas, Deckers Outdoor Corp. keeps selling us the most hideous uglycore footwear.

bloomberg.com
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City A.M. (@CityAM) profile picture
City A.M.
@CityAM1 Feb 2022
UK lags behind Europe on gender boardroom balance dlvr.it/SJ8z2Q
Image from City A.M. (@CityAM)
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3.1 ⬛⬛⬛⬛⬛⬛⬛⬛⬛ The Prime Minister was then heard to say ⬛⬛⬛⬛⬛⬛⬛⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ "I like to move it, move it" ⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ ⬛ conga.
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