Some personal news (and a few personal thoughts): The personal news: 1. I started a new company with my bestie @heyzk! 2. We're both back in SF (let's hang, people!) 3. We're building an AI video editing assistant that real MVPs (humans who make videos!) can delegate tasks to like watching hours of footage, building rough drafts, writing transcripts, organizing project files, etc... (things that senior creatives would ask of an assistant editor so they can do the higher leverage creative work). 3. Editors work with our assistant editor like they would a human assistant editor. You provide it with source video, images, guidelines, etc and a "to do" list... and it does the to do list for you! 4. If your team edits videos for work (and use MacOS, not Windows), click to my profile for a free trial! Thoughts: There is SO MUCH hype about how all content is going to be AI generated and therefore creative work is dead. This is extremely overblown. If you want a preview into what will actually happen, look into AI in software engineering right now. AI software engineering has hit an inflection point that will alter the job of software engineers forever, but not in the way everyone was worried about. Talk to any software engineer who has adopted the latest agentic coding tools in earnest... They are THRILLED! They can be more CREATIVE than ever. They can BUILD MORE than ever. Their time is now MORE VALUABLE than ever because of how much better they can be thanks to AI. Just do an X search for "Claude Code" or "Cursor" and you'll see what I mean. We want to give creatives the same superpowers that software engineers have now. We want to make creatives more productive and more creative than ever. More to come!

We (@growwithbamboo) are hiring senior growth marketing managers and associate directors in SF, Seattle, LA, and Remote. Thinking of making a career change? Let's chat!