I just met a 20-year-old who makes $2M/yr from LinkedIn. What he showed me broke my brain: 8 months ago, Shamus Maden was kicked out of college and moved to NYC with just $14 in his bank account. He was on track to lose everything. Then something clicked. He spent months obsessively studying the LinkedIn algorithm and discovered a secret that he’s used to generate $10M+ for startups backed by a16z, Sequoia, and Kevin Durant. I visited my buddy @_May_Ham's office in New York recently, and he introduced me to Shamus. @shamusmadan showed me under the hood of how he writes viral content. He pulled up two posts side by side. One had 24,000 views. Solid engagement. Decent post. It generated 1 sales call. The second post got 2.1 million views. Massively viral. Flooded with comments, likes, and reshares. It generated 84 qualified sales calls. I asked him what was different. He called it the EVC Framework: 1. Emotion — the hook makes you feel something before you understand anything. 2. Value — every line hints at what the reader gets if they keep going. 3. Credibility — proof is baked into the story, never bolted on at the end. Most LinkedIn content gets attention but doesn't make money. He figured out how to do both. If you're a founder looking to blow up on LinkedIn, talk to Shamus. He’s killing it.