CMO @colab_software | BoD @KatalystSpace | Ex multiple profitable manufacturing companies you’ve never heard of 🏭

Boise, ID
Joined January 2012
My Wisconsin raised husband was all fired up about the World Series game earlier. Meanwhile, I’m sitting there wondering how much it costs to buy the ads behind home plate 🤓
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MJ (Peters) Smith retweeted
Congratulations, Katalyst Space and Northrop Grumman, on a successful launch! Now Katalyst's LINK will undergo several weeks of commissioning before rendezvousing with our Swift observatory to attempt an orbital boost. More here: go.nasa.gov/44NZ20s
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I’m a technical product marketer through and through. But even I’ll admit that a few brilliant people *really* are selling a feeling.
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This mission is a bold demonstration of American ingenuity that could change how we maintain, upgrade, and operate spacecraft for years to come. Every new capability we prove today expands what’s possible tomorrow.
At @NASA, we undertake the near impossible. This month, a first-of-its-kind mission will launch to boost our Swift observatory before it re-enters Earth’s atmosphere. Follow along with this daring, rapid-response effort to advance American spacecraft servicing technology.
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CoLab looking fast on the Honda Indycar at Detroit Grand Prix 🏁⚡️
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MJ (Peters) Smith retweeted
We’re preparing our Pegasus rocket and Stargazer L-1011 aircraft for a unique mission to help @KatalystSpace extend the life of the Neil Gehrels Swift Observatory, combining air-launch flexibility with proven rocket propulsion to support @NasaScience_ in orbit.
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40 miles into the Idaho desert with a working nuclear reactor in the background. Pretty cool onsite for @colab_software at @INL ☢️
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MJ (Peters) Smith retweeted
This week was a big one for CoLab. We announced a new multi-year, multimillion dollar contract with @Bombardier 🛫 We're working with their design and engineering teams to accelerate development of business jets with AI. More details here: colabsoftware.com/post/colab…
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MJ (Peters) Smith retweeted
Stoked to announce CoLab's $72M Series C, led by Intrepid with Insight and Y Combinator tripling down. EngineeringOS will bring together engineering experts and AI agents to to make critical product decisions and turn design cycles that once took months into days. LFG! 🚀🤘
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MJ (Peters) Smith retweeted
Today, we’re officially launching AutoReview - the first AI peer checker for engineering teams. AutoReview analyzes your 3D models and 2D drawings against your checklists and guidelines, then adds markup and comments directly on the design.
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Ok but wouldn’t it be brilliant if Jaguar let everyone freak out for one more day and then went “just kidding, here’s the real rebrand”
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MJ (Peters) Smith retweeted
Stoked to announce CoLab’s $21M USD Series B led by @insightpartners with participation from all of our major investors! We're hiring across the board and looking for incredible people to help us help engineering teams deliver life changing products to the world years sooner! 🚀
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MJ (Peters) Smith retweeted
One of my favorite CMO's just updated their B2B website. Let's break down the key changes that we can all learn from:
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Not sure if this is cool or terrifying
Just saw this Calendly integration in my Linkedin DMs 👏👏👏
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Shout out to the gate agents that know your carry on won’t fit in the arbitrary baggage sizer but will fit in the overhead bin, so they just let you on the flight. The real MVPs 👌🏼
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I’m obviously biased, but I don’t think I’ve ever seen an industry collectively talk down to its customers the way agency owners like to talk down to CMOs 🤔
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Posted a “teaser” to LinkedIn for a big piece of content I’m going to be working on. Here’s the stats: Comments: 37 Likes: 295 Form fills: 545 🤯 So many passive lurkers ‼️
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I’ve been posting on LinkedIn regularly since 2019. Never been asked to partner with a brand. Until 2023. I’ve been asked by 3 brands in the last 90 days. Interesting shift going on 👀
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There are WAY too many people in the Denver airport This is me walking to my gate:
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This is an excellent thread about product mgmt “best practices” and how people take them too seriously. All the same first principles apply in marketing.
I’m going to share with you all something I shared with someone on an advisory call this week: Stop rewarding the academic theater of PM best practices. I’m tired of folks thinking you put insights into a magical PM framework and a great business spits out the other end.
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