Royal Tomar

the great thailand lock in day 3! our revenue and subscribers are at an all time high while our churn is in that sweet 5% spot today we decided that these 30 days we're gonna double our revenue only way to do that is by going all in on marketing and start saying no to things that slow us down all that to increase paid users - businesses (we only have paid plan with trial lol) who will connect their whatsapp and instagram accounts with spur also had our 1st muay thai session at 7pm it went on for 2 hours and honestly it's the best stress reliever! our instructor is so fun and friendly yet strong and knowledgeable I can't wait to learn this new skill and come out a different man at the end of this 30 days lock in! will be sharing updates like these daily and with how we're doing regarding our goals hopefully ya'll will follow along the journey 27 more days of this let's gooooo keep goinggggg!!!

2022 → 2023 → 2024 → 2025 we weren't even on the guest list at meta hq now we make the guest list - bootstrapped with 7 people 2022: launched spur with one instagram tool me and rohan betting everything on meta 2023: crashed a competitor's event at meta hq wrote "spur was here" on their facebook wall 2024: meta officially invites us as tech partners 2025: hosted our own summit IN meta's offices 200+ attendees, two cities, most interactive event they'd seen from writing on walls as unknowns to setting new standards as partners bootstrapped, 7-person team, no investors had our doubts but kept shipping the grind doesn't stop when you're building something real if you're building, remember this: the momentum compounds when you refuse to quit

the whole work smarter thing is a myth tbh that's my co-founder @rohanrajpal98 handling support at midnight reported by prince - our sales guy @_shiv_sarthak - our only engineer - also jumped in right after way past both of their working hours but this is how businesses are built by caring for your customers doing things not because someone told you to but you know you have to do to get somewhere and you have to put in that hard work sure you work hard - you figure out stuff then you automate things - so you're working smarter this frees up time for you you feel stupid for working hard earlier but then you work hard on the next thing and the cycle repeats

just realized it's our 3 years anniversary 🥹 3 years ago today we went live on shopify with one tiny feature and till this day we've kept shipping every single day every angry customer taught us something every failed interaction became training data the grind compounds if you're building something that you're not sure of ship it anyway

i wouldn't be building my startup if i didn't participate in hackathons it is also the reason i met @shantanukmr in the first place i participated in a designathon in his uni he was the organizer - i won he came to my college for a hackathon i was organizing - he won debate is who would have won if both of us were participating, i guess we would never know haha but i love the fact that we both met in college and are now good friends more than that it's hard to have like minded friends who are also into entrepreneurship so yeah this is shantanu kumar on socials with over 400k+ followers across platforms (you might have already seen one of his soothing videos about design processes or day in the life of a designer on youtube) he's also the founder of skh design design studio and shop recently started a clothing brand - brkthru store even made a video in sponsorship with shopify i loved the video called him up if he can help us with a video too and invited him to our coworking he came to the coworking, loved the space so much, he did a photoshoot for his brand there now he's onto something new, something refreshing, something highly curated and i can't wait for it to come out if you look at his content be it through any of his ventures, the first things to your mind - aesthetic, quality, calmness anything that he works on he gives so much time and dedication and attention to detail he didn't always know how to produce videos but 1 random day while watching one of his favourite youtuber peter mckinnon and how he makes such aesthetic videos about camera and videography and how there's no one making such good videos about design and design processes, just screenrecording of design tools so before putting out his 1st video he spent 3 months to learn, record and produce "a day in life of a graphic designer" and now that video has 4.5m views this was 5 years back, merely a starting point in his journey when he was still in college this is different than all the other people who say just put out anything for the name of content no he's like mr beast he wouldn't just put anything out until it sits right with him, his content takes time and it reflects, you want to wait for it like one of his recent videos needed to have the opening shot from vietnam lol there is no looking back which is the same thing he has done with his design studio, clothing brand and now the new venture just brought things to life which he thinks should exist he is the embodiment of creating the things you wish existed, never afraid of failure if you're afraid you can never start

Entrepreneurship is magical. Not because it's easy. But because you're constantly figuring things out. And when something clicks, when the chaos turns into clarity, it hits different. Example: We just launched something completely new, an area we’ve never touched before. In the last 3 days: - designed it - built it - got Meta’s approval - had customers excited - shipped it live on Spur - and I’m personally onboarding the first 10 brands tomorrow Calendar’s packed. Energy’s high. Can’t wait to show you what we’ve built 🤫

People often ask: “How did you get your first few customers?” And honestly, the answer shocks most of them. I see so many founders today… - No product - Just raised money - First instinct is paid marketing But that’s not how Spur started. Back then, our target customers were eCommerce brands. So we did the most obvious thing that surprisingly, most don’t do: We reached out to everyone we knew. Friends, family, college profs, mentors, etc And asked them to introduce us to any eCom brand they knew. That got us 10 brands. We manually solved their pain points, without any product. No code. No dashboard. Just hustle. From that, we saw one common pain all of them had. We built Spur around that one insight. And every next customer came through referrals. Lesson? You don’t need ads to find your first 10 customers. You need conversations. You need to care enough to manually solve their problem first. That mindset still drives us today. Even for new features or ideas, we validate with the same scrappy energy. Example, we recently built a store locator flow. You share your location on WhatsApp → it returns the nearest stores of the brand. Before announcing it to our customers, we just posted a story on Instagram. That’s it. No launch. No ads. And look at the response in the screenshot 🤯 We got 20+ people using it and giving us feedback within 12 hours! There's no better beta than this, and now our customers will get a much more polished feature, and we know what to sell to new potential customers. You don’t need to be “famous” on LinkedIn or X. You just need to put it out there. Ask people for feedback. Pour your energy into it. Your first 10 users aren’t found, they’re earned. No shortcuts. Just build. Share. Iterate. Repeat. WAGMI! Never Stop Building! 🚀

Most bootstrapped founders get this wrong: When you think about hiring → Try doing it yourself first. Only hire once: - You've done it yourself - You've automated the repeatable parts - You truly understand it Because then you'll actually know who to hire, and what success looks like. As founders, know your strengths & weak spots. One of my weaknesses? Marketing. We’ve always obsessed over product & customers. Spur grew to 400 customers with barely any real marketing. But the product’s now rock solid. It solves real pain. There’s a big market. We don’t want to build more stuff. We want to get better at showing what we already have. Without overspending. Because when you’re bootstrapped, every dollar is earned, not raised. So this week, I’m learning something new: Google Search Ads / Search Engine Marketing (SEM) Why SEM? Because all our other marketing efforts, cold email, SEO, partnerships, eventually send users to one place: 👉 our website. And the truth is... We don’t even know if our homepage converts. SEM is like paid debugging for your funnel. Here’s how I’m thinking about it: $20/day ad spend 200 impressions 20 clicks to site 0 signups? Great. That’s data. Now I can inspect each layer: Low CTR? Fix the ad copy. Low page engagement? Simplify the landing. No one clicking Sign Up? Improve the offer. Bad conversion post-signup? Fix onboarding. The best part? Once the ad-to-conversion funnel clicks, I can turn off ads and every other channel will start performing better on its own. Product stays the same. Website converts better. Marketing becomes compounding. That’s the magic. Today’s Day 1 of learning SEM and launching our first ad. Not reading a 7-hour course. Just doing the damn thing. Hope this helps someone trying to scale their product without burning cash. I’ll keep sharing the learnings. When did you hire your first employee?

Once feedback starts rolling in, here’s how we prioritize what to build next: 1. How many customers are asking for it 2. If a customer is willing to pay extra for it 3. Industry trends and what we feel will increase the market size for us (TAM > Team > Product) - bigger market is always a better place to be in 4. What our team is more excited to build 5. What is also going to help our team improve their internal processes, so that they can spend more time on other things since we use Spur only for our support and marketing via Live Chat and WhatsApp Build what compounds.

Spur started as a one-feature product. We spoke to 100+ businesses and found one recurring pain: “We get tons of comments like ‘PP’ or ‘Price’ on our IG posts, we can't reply to every comment and no one replies fast enough.” So we built just that: - Connect IG post to Shopify - Auto-DM product link when someone comments a keyword That was it. Then feedback & requests poured in. We listened. We shipped. Now you can: - connect Facebook, Instagram, WhatsApp, Live Chat - manage it all in a shared inbox - run automation flows - broadcast on WhatsApp - use it as your CRM and most recently… launch AI teammates that talk, take action, and close 70% tickets with Spur 💪 Keep listening. Keep shipping. That’s how you win. #NeverStopBuilding

was building our new pitch deck and made this slide 500+ businesses. 20+ countries. Bootstrapped. 7 of us. No funding. Just relentless building. this felt surreal to look at. if you’re grinding right now, keep going! you’re closer than you think! never stop building 💙

Most AI "support bots" feel disconnected, tools you manage, not team members you rely on. At @spurnow_com, AI Agents truly feel part of your support team: - Want an AI Agent on a chat? Just reassign it, exactly like a human teammate. - AI proactively seeks feedback ("Did this help?") and either fully resolves the ticket or smoothly hands off to a human. Next: Auto-close inactive tickets & detailed AI Agent analytics. Do you trust your AI Agent like a team member yet?

Employee did a fake survey and gifted me these 😭 Prolly the best sounding hardware I have now 🥹

Successfully did 10k steps everyday while maintaining a calorie deficit with a high protein diet 💪 I was doing 25k steps in Europe everyday for a month in April when I was there, but I was also eating and drinking a ton. And at the begining of this May when I came back, I was mostly sitting and hardly 1-2k steps. My diet was pretty clean here already, but I thought let's actually try to sleep 8 hours and do 10k steps everyday. Then ofc immediately I thought of buying a watch, ring, etc to track everything steps, activity, sleep, etc I contacted my friends working at Ultra Human, Gabit (best research lol) Got to learn a ton but everything is just so expensive. So I didn't buy anything and figured I'll use my phone (Pixel 7 pro) to track my 10k steps. And it's not rocket science knowing whether you slept 8 hours or not. So goal is to attain and maintain this for 2-3 months, then we go to the next level 😤 Also today I ran 2k in 10mins 30secs. That was nice too. Will be trying to get it below 9mins over the 2-3 months.

P.S. when a customer is onboarding on @spurnow_com, before checkout we automatically crawl their entire website, train it, and they can chat with their AI Agent before taking the final decision. This works great, the customer below had 1000+ urls, all of them were crawled and trained in less than a minute 🤯 Should we add this on our home page? xD

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