
🌍 Building https://xitter.cf/t.co/MupszNo5A9 | Making your fav brands ads (HighProd+UGC). | Documenting the whole journey. #GetTheRepsIn | DM ‘MTRX’ for more info.
London
Joined July 2011
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Would you spend $100,000 on your team?
In less than 10 months we went from:
0 - $250K a month
0 - 15 full-time team members
What was once a dream is NOW a reality.
One goal we set ourselves in early '24 was a team retreat (whilst still having no team), and we were delusional about making it happen.
In December we fulfilled it. Taking 15 to Bali for a trip of a lifetime.
Grab some snacks and a drink and come see who MTRX are, what we're about and who's behind creating the best ads in the game.
Come watch the madness unfold for the next 2 hours, it's worth the wait!!!!
Off to do another lap around the world…
At this point I may as well live on a plane
About 30+ flights this year alone 😵💫
I'm seeing some piss poor AI Song Ads on here...
So here's some FREE GAME from ASB ‼️🚨
Try this in your ad account:
This one is 9 mins long
All you need is:
- Banger script (w/ a crazy hook)
- Bars
- Banger edit
Who's got something better??
#MTRXMedia
You can now drop your bag outside LAX terminal w UNITED + avoid all the bs check in gates… v cool!!
(until my bag gets lost - lemme not manifest)
As great as AI is,
Shooting real-life production ADs is STILL the MOAT.
Another shoot day here in 🇺🇸🇺🇸🇺🇸
It put things into perspective yesterday...
Brands want creatives, and they want them fast.
BUT, A LOT of consumers HATE the AI SLOP?!
So the best option is to offer both and hedge against.
Which is probs the best thing we ever did; I get on easily 10-20 sales calls per week, and brands still ask for diverse creatives + shit they cannot produce in-house…
I think overall high-prod stuff is here to stay; it needs to be thought about in a very different way now. Food for thought.
A VERY BIG TOP OF DA MORNINNNN ‼️
HOW COULD WE FORGET…
ALL THE WAY BACK INSIDE 🇺🇸🇺🇸🇺🇸🇺🇸
BEACH >>> HOLLYWOOD HILLS
I one-shot this AD in less than 3 hours,
Whilst being 30,000ft in the sky.
Everything you see from:
- Animations
- Captions
- Structure
- Music
ALL AI ‼️
Generated the song via Suno
The rest was all done via Codex ‼️
[Vid cut short to keep brand/product private]
#MTRXMedia
Currently on a 17 hour flight ✈️
Longest flight this year for me
But, VERY manageable when you have Starlink cheers @elonmusk m8
Spent the last 6-10 hours getting through a bunch of tasks, best time for it and one being a few AI projects i’ve been meaning to do.
My brain is doing a madness realising how quickly this space is all moving… and how much progress AI is making as a whole
Some insane shit being built rn will share soon!
Meet Alex. 20, CS, still in college.
Joined MTRX 6 months ago...
He's generated $1M+ in spend so far.
So we decided to fly him out to LA!
- Flew him out biz (cos why not)
- Showed him the best coast (WEST)
- Visited our US partners
+ much much more.
First time here + first time experiencing a shoot day!
Don't get wrapped up in your profits + your shitty watches 😃
If you can, then let your team experience LIFE.
INVEST IN UR PEOPLE - it's fun!!!
#MTRXMedia
Meet Hermanno & Christopher Walken
They flew me in via the jet to LAX 🍑
They summoned me to work w them again
After many discussions;
We’ve decided to partner again…
Seems like they can’t keep away from ASB ‼️
So what, cos your MRR is $$$ i can’t even tag you in photos no more?!! @yngwood
Shoots shoot shoots 🇺🇸
Always fun being back in LA ‼️
- Sun maxxin’
- Ad maxxin’
- MTRX maxxin’
The list goes on…
Cranked out 100+ ads in one day 🫡
Remember, you can just do cool shit!
I think it’s time to be here more often….


























