Valhalla Launches 4-Week Programmatic Display Push Across Key Targeted Markets As part of Valhalla's multi-platform global launch strategy, Floki will be activating programmatic display ads globally across high-traffic websites starting June 20. This campaign starts in parallel with the new Reddit campaign and will target gamers and crypto enthusiasts right when they're doing DYOR on their favorite projects. What is programmatic display? It's a smart, automated way to serve Valhalla ads across thousands of sites based on user behavior, interests, and context, rather than random placements. Here's what makes this special: - Contextual & behavioral targeting: Ads placed next to relevant content like crypto guides, gaming reviews, and Web3 deep-dives - Intent-based audience filtering: Focused on categorized users, based on their long-term interests, habits, and lifestyles, allowing us to reach people who are likely passionate about PC games. - Cross-channel synergy: Display ads compliment our YouTube push, with unified frequency control across both channels for a consistent user experience. - Pixel-based retargeting: Ensures users see Valhalla more than once, especially if they've already interacted with our other campaigns - Laser-focused targeting: Males 18–44, gamers, crypto-native and crypto-curious Estimated reach: - USA: 986,000+ impressions - India: 828,000+ impressions - Turkey: 789,000+ impressions - Philippines: 845,000+ impressions - Brazil & Argentina: 690,000+ impressions - Southeast Asia (Vietnam, Indonesia, Thailand) + Nigeria: 395,000 impressions 🗓 Campaign Duration: June 20 – July 17 📍 Placement: High-traffic websites on Mobile, Desktop, and Tablet From the first ad view to final engagement, we're guiding players straight to Valhalla, ahead of the June 30 Mainnet launch. Get ready.