Alessia Cappello (@ale_caps) header
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Ad measurement pro bridging tech & strategy | Mentor @ IE Business School | Madrid-based, Italian roots 🇮🇹 | Film lover 🎥 & street photography dabbler 📸

Madrid, Spain
Joined October 2010
Photo by Alessia Cappello (@ale_caps)Photo by Alessia Cappello (@ale_caps)Photo by Alessia Cappello (@ale_caps)Photo by Alessia Cappello (@ale_caps)Photo by Alessia Cappello (@ale_caps)Photo by Alessia Cappello (@ale_caps)Photo by Alessia Cappello (@ale_caps)Photo by Alessia Cappello (@ale_caps)Photo by Alessia Cappello (@ale_caps)
Alessia Cappello retweeted
I'm going to stand outside. So if anyone asks, I am outstanding.
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How to manage up: ✅ Bring solutions, not complaints ✅ Make recommendations (and share your thought process) ✅ Give enough context to avoid needless back-and-forth ✅ Be explicit about what you need ✅ Anticipate concerns ✅ Suggest next steps
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Alessia Cappello retweeted
Life Tip: It's important to master digital body language. K and ok are not the same thing. When communicating with non-verbals, go the extra mile and over-communicate.
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Alessia Cappello retweeted
Moglie dice che sono fissato con l'Italia. Ma benedetta donnarumma, dovrei stare immobile su una barella? Pessina idea, verratti il giorno in cui staccherò la spinazzola per diventare casa e chiesa come quelli tutti belotti e bonucci che vuoi tu. E comunque la colpa è di lorenzo.
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Alessia Cappello retweeted
Avete mai sentito di Ememem? Ememem è un artista che qualche anno fa ha deciso di agire laddove l'amministrazione comunale se ne fregava. La sua street art ripara le strade trasformando le crepe in capolavori. La sua tecnica è conosciuta come flacking.
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Alessia Cappello retweeted
Get in the habit of shipping your work - a deadline can help you develop that habit. As SNL producer Lorne Michaels famously said, “The show doesn’t go on because it’s ready — it goes on because it’s 11:30.”
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I’m almost 50, and here is the best thing I have learned so far: every strange thing you’ve ever been into, every failed hobby or forgotten instrument, everything you have ever learned will come back to you, will serve you when you need it. No love, however brief, is wasted.
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Books can help connect the dots, but you still have to do the thinking yourself.
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Alessia Cappello retweeted
"Nonno ora che hai fatto dobbiamo aspettare qui 15 minuti" "Ah mamma mia, ho dimenticato le carte!" *io impanicata* "QUALI CARTE ODDIO" "Quelle da briscola, cosa facciamo qui 15 minuti adesso?"
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The fastest way to become good at something is to fall in love with being bad at it.
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Every single successful person out there thought about giving up many times. They just didn’t.
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Alessia Cappello retweeted
Being an introvert doesn’t mean being shy, unfriendly, or nervous to speak. We just need our alone time to refuel. 😌
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"verguenza ajena", in spagnolo, indica la sensazione di imbarazzo per interposta persona. Si può provare se un politico sbaglia una data, ma sostiene di averla detta giusta, se un comico fa una battuta ma nessuno ride, se un nostro amico prende un clamoroso granchio e così via
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The playlist you need for deeper focus is called silence.
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Alessia Cappello retweeted
My partner made a wall of books for me. It was a labour of love. Everyday for last few months Ive been at this desk writing a book. Today, it’s finished. It was also a labour of love.
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Alessia Cappello retweeted
Thank you! I would be nowhere without the women whose footsteps I dance in. While reciting my poem, I wore a ring with a caged bird—a gift from @Oprah for the occasion , to symbolize Maya Angelou, a previous inaugural poet. Here’s to the women who have climbed my hills before.
I have never been prouder to see another young woman rise! Brava Brava, @TheAmandaGorman! Maya Angelou is cheering—and so am I.
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Alessia Cappello retweeted
So many things sound right but are wrong e.g. "knowledge is free" ... knowledge costs time, mental energy, access to a network of knowledgeable people etc.
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Diversify your assets. Diversify your sources of income. Diversify your connections. Diversify your foreign languages. Diversify the books you read. Diversify your sets of skills. Diversify your perspectives. Concentrate on your own life.
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Alessia Cappello retweeted
Comunque io tra tre giorni mi laureo in magistrale. Ed ecco, più di 6 persone in casa le avrei volute. Quindi magari smettiamo di credere che la sociopatia sia un encomiabile tratto della personalità a suon di “tanto 6 persone non le avrei avute in casa neanche in 5 anni”.
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