Communications Strategy Lead @readingroom, surviving parenthood in #bristol (just about). Fending off #shortermism on a daily basis.
Bristol
Joined December 2008
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This one goes out to all of the planners, strategists and creatives out there being told to knuckle down, and focus on the ‘quick win’. Why Brands Should Play the Fame Game > buff.ly/2EvcihB #effweek
Definitely a worthy cause. Publicis have made a brave move by refocusing on output instead of hours. Something I'd personally like to see happening more in agencies.
Our team vision is to provide businesses and individuals with knowledge, tools and advice that will help them understand the benefits and approaches to finding the right work-life balance: bit.ly/work-life-balance-bey… #WorkLifeBalance
Alexei Lee retweeted
More digits, you cowards.
teapawt.net/mcnees/status/11061733…
#Adbusting has finally been brought back into the fold... Lidl 'sabotages' upmarket rivals buff.ly/2KV28Gj
Interesting Christmas campaign tactic from Poundland - goad the ASA (although not an original one). Naughty elf campaign returns: buff.ly/2znTs67
If they can train it to answer Virgin Media sales calls then I'm getting one! Google demonstrates how their new AI can manage your life buff.ly/2KOv9mu
Alexei Lee retweeted
Marketing has become so specialized these days that by the time you get a phone call to work on something, the client has already decided what the problem is and precisely how to solve it.
What's needed is a diagnostic / triage layer. Not sure how that would ever work though
Nick Clegg now works for Facebook as Head of Global Affairs and Communications. buff.ly/2EA5kI9 Wow.
Nice example of a brand using the reality TV star tactic of polarisation to create fame. After angering the Swedish dairy industry, Oatly brings controversial ad campaign to the UK buff.ly/2Eq47Tl
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TripAdvisor due to re-launch as a 'social hub' for travel enthusiasts. Massive opportunity for influencers and brands. I wonder who will be first to jump on that? buff.ly/2QCNvtC
Some good stuff on Marketing Week at the moment. Overcome the challenge of data overload to boost marketing effectiveness (video series) buff.ly/2yyP6bU #effweek
Here's a link to the @System1Research I mention in the article if anyone wants to read the detail buff.ly/2Ab1pNv Interesting stuff, although doesn't account for the multiplier effect of leveraging a polarising topic (a la Trump).
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Don't take my word for it. New research from the IPA shows 75% of marketers prioritise short-term tactics (via @MarketingWeekEd) marketingweek.com/2018/10/09… #effweek
Great to meet Maarten from #SMWHolland :-) Gutted I just missed his talk on emerging tech teapawt.net/smwbristol/status/1007…
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Alexei Lee retweeted
.@Reddit has belatedly joined the video ad fold with the roll out of native video advertising fal.cn/yo2H
