We are working with @weareisla_uk who are a non-profit organisation founded as the event industry’s response to the climate crisis. Backlash is committed to reducing the effects of our industry & we are thrilled to become an early adopter member! #ClimateChange #Sustainability
👩🏼🚀👩🏻💼👮🏽👩🏽🎤👩🏽⚖️👩🏽🚒👩🏼🔬👩🏾🔧 After such a difficult few months it’s a really lovely feeling to be nominated by @popaiuki for the experiential work we created for @Barbie & @SmythsToysUK
Check it out - backlash.co.uk/work/barbie-6…
#experiential #retail #barbie #instore #brandexperience
We are back with a 🔥fresh🔥 new look and fresh ideas!
Check out our new website and creative work spanning experiential, retail, digital and exhibition.
👉🏼Backlash.co.uk👈🏽
#experiential #retail #marketing #exhibition #visualmerchandising #brandexperience #travelretail
Selfridges launches new sustainable retail campaign. Retail and events are notorious offenders and need to do a lot more to become sustainable - We offer zero impact solutions from production, logistics through to disposal
retail-focus.co.uk/selfridge…
#Retail #Experiential
Interesting new retail approach from Nike to support their increasing Direct To Consumer strategy - I think we will be seeing more of this tactical physical retail and brand activation presence as DTC grows.
retaildive.com/news/nike-pla…
#retail #futureretail #experiential
SAFE SOCIAL EXPERIENTIAL ACTIVATIONS YOU CAN USE RIGHT NOW. We have pulled together five different types of physical experience that can be used right now to engage audiences. backlash.co.uk/blog/safe-soc… #experiential #brandexperience #retail
PERSONALISATION SAVES CHRISTMAS. This could be the year for in-store personalisation activities. Consumers will be looking to make Christmas extra special, especially for those that they might not be able to visit - For more info backlash.co.uk/blog/in-store… #personalisation #retail




