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Backlash Creative (@backlash_create) profile picture

Backlash Creative

@backlash_create

"Big Agency Thinking, Without the Price Tag" Creative experiential agency

 London
backlash.co.uk
Joined May 2020
  • Tweets12
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  • Followers9
7Media
Photo by Backlash Creative (@backlash_create)Photo by Backlash Creative (@backlash_create)Photo by Backlash Creative (@backlash_create)Photo by Backlash Creative (@backlash_create)Photo by Backlash Creative (@backlash_create)Photo by Backlash Creative (@backlash_create)Photo by Backlash Creative (@backlash_create)
We are working with @weareisla_uk who are a non-profit organisation founded as the event industry’s response to the climate crisis. Backlash is committed to reducing the effects of our industry & we are thrilled to become an early adopter member! #ClimateChange #Sustainability
👩🏼‍🚀👩🏻‍💼👮🏽👩🏽‍🎤👩🏽‍⚖️👩🏽‍🚒👩🏼‍🔬👩🏾‍🔧 After such a difficult few months it’s a really lovely feeling to be nominated by @popaiuki for the experiential work we created for @Barbie & @SmythsToysUK Check it out - backlash.co.uk/work/barbie-6… #experiential #retail #barbie #instore #brandexperience
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isla (@weareisla_uk) profile picture
isla@weareisla_uk6 Oct 2020
Over the moon to announce 15 new members since our launch in September. These early adopters are integral in the transition to a sustainable future for the industry and we’re thrilled to be working with such brilliant organisations! Get involved ☞ weareisla.co.uk
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Bravo @Specsavers - A nice little media buy inspired by the lovely Dominic Cummings thedrum.com/news/2020/09/09/…

Ingenious media buy sees Specsavers offer 'free eye tests' to Barnard Castle visitors

thedrum.com
Not really 'our bag' but a great way to grab consumer's attention in aisle...
Tokinomo In-Store Marketing Robots (@Tokinomo1) profile pictureTokinomo In-Store Marketing Robots@Tokinomo123 Jul 2020
Sampling campaigns in supermarkets have been cancelled due to Covid-19. If you're wondering that to do next, you probably haven't met Tokinomo yet 👇 #FutureOfRetail #Retailtainment #RetailMarketing #InstorePromotions
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We are back with a 🔥fresh🔥 new look and fresh ideas! Check out our new website and creative work spanning experiential, retail, digital and exhibition. 👉🏼Backlash.co.uk👈🏽 #experiential #retail #marketing #exhibition #visualmerchandising #brandexperience #travelretail
Phew - Business events and conferences given go ahead to resume from 1 October. gov.uk/government/news/busin… #events #experiential #b2b

Business events and conferences given go ahead to resume from 1 October

Business events and conferences will be permitted to resume from 1 October provided rates of infection remain at current levels 


gov.uk
Selfridges launches new sustainable retail campaign. Retail and events are notorious offenders and need to do a lot more to become sustainable - We offer zero impact solutions from production, logistics through to disposal retail-focus.co.uk/selfridge… #Retail #Experiential
Image from Backlash Creative (@backlash_create)
Interesting new retail approach from Nike to support their increasing Direct To Consumer strategy - I think we will be seeing more of this tactical physical retail and brand activation presence as DTC grows. retaildive.com/news/nike-pla… #retail #futureretail #experiential
Image from Backlash Creative (@backlash_create)
No nonsense guide to market segmentation. Worth a read!
Ian Barnard (@mixesintheattic) profile pictureIan Barnard@mixesintheattic27 Jun 2020
MARKET SEGMENTATION 101 Segmentation is often misunderstood or misused, which is a shame because it’s a vital ingredient in any good marketing strategy. I’m going to show you how to properly segment any market. Marketing Strategy Thread 1/n
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SAFE SOCIAL EXPERIENTIAL ACTIVATIONS YOU CAN USE RIGHT NOW. We have pulled together five different types of physical experience that can be used right now to engage audiences. backlash.co.uk/blog/safe-soc… #experiential #brandexperience #retail
Image from Backlash Creative (@backlash_create)
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PERSONALISATION SAVES CHRISTMAS. This could be the year for in-store personalisation activities. Consumers will be looking to make Christmas extra special, especially for those that they might not be able to visit - For more info backlash.co.uk/blog/in-store… #personalisation #retail
Image from Backlash Creative (@backlash_create)
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