Creating Award-Winning #Content #PR #SEO for Brands, Agencies & Publications. Prez of @ASBPE. #Journalist #Author #FreelanceWriter #Copywriter #DigitalMarketing
Cleveland
Joined September 2009
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Brooke (Bates) Bilyj retweeted
Two more reasons to write a book positioning yourself as the go to industry expert.
Studies show thought leadership not only reduces client acquisition cost CAC by more than 30% when the buyer already treats you as the authority - but buyers are more willing to pay a PREMIUM.
Brooke (Bates) Bilyj retweeted
In the 1970s, TV ads shrank from 60 seconds to 30.
The reason?
Cigarette ads got banned, and networks needed more advertisers to make up the money.
So the next time someone blames short attention spans for short copy... ahem.
Brooke (Bates) Bilyj retweeted
Apple leads with "you" all over its sales pages. Go count how many of your sentences start with "we" instead.
Brooke (Bates) Bilyj retweeted
%$&*!!! whoa.
This reads that Meta is looking to grant itself the rights to scrape websites across the open web - and train Meta's AI - once a company uses Facebook, Instagram, WhatsApp or other Meta services after October 30, 2026. So every biz.
Read that again. Outrageous. 1/5
Brooke (Bates) Bilyj retweeted
I got tired of all the spam calls I was getting so I had @bot find my number listed on sites and file the removals. I made it a free skill so you can do the same. x.ai/bot/fUj6TYhiW_cjtzWvbsF…
@SpaceXSI @elonmusk
Brooke (Bates) Bilyj retweeted
You've been fined 10 social credits for describing Anthropic's Claude policies as 'insane.' Please don't let it happen again..
Brooke (Bates) Bilyj retweeted
C. S. Lewis on why you NEED to read old books. This has never been more vital than it is today
Brooke (Bates) Bilyj retweeted
The market doesn't reward the best expert.
It rewards the expert it can remember.
Brooke (Bates) Bilyj retweeted
YOU SHOULD NOT BE ABLE TO ‘BRICK’ A FRIDGE
YOU SHOULD NOT BE ABLE TO ‘BRICK’ A FRIDGE
YOU SHOULD NOT BE ABLE TO ‘BRICK’ A FRIDGE
YOU SHOULD NOT BE ABLE TO ‘BRICK’ A FRIDGE
YOU SHOULD NOT BE ABLE TO ‘BRICK’ A FRIDGE
YOU SHOULD NOT BE ABLE TO ‘BRICK’ A FRIDGE
YOU SHOULD NOT BE ABLE TO ‘BRICK’ A FRIDGE
Owners mourn spoiled food after firmware update bricks Samsung smart fridges arstechnica.com/gadgets/2026…
Brooke (Bates) Bilyj retweeted
You don’t get paid for being the smartest or the best.
You get paid for being known and trusted.
Brooke (Bates) Bilyj retweeted
When you give yourself the permission to fail, 3 things happen:
1... You open yourself up to unique opportunities you didn't think of or plan for.
2... You remove the pressure of having to be perfect.
3... You enjoy the journey and have more fun.
Brooke (Bates) Bilyj retweeted
if you give me a good price on this one, I have lots more work for you
Brooke (Bates) Bilyj retweeted
People claim AI content is amazing and they love it, but check out this data.
When we asked people why they stopped using Sora, the number 1 reason was that they felt the content was soulless.
I know AI content is getting better, but here are the top reasons people don't like it.
And, funny enough, some of the reasons below also apply to human-generated content.
