Passionate marketer witnessing & participating in how digital is transforming customer & brand interactions. SVP Digital Marketing & Media at Royal Philips
Amsterdam
Joined October 2007
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It’s been a very long time since I have been on here! Platform named changed but the password reset still came from Twitter…interesting..guess still working through the re-branding…
Blake Cahill retweeted
“Data is an enabler, it’s what you do with it that really matters. #SmartMarketing is challenging to do at scale but it’s the ultra marathon we’re running towards” @bcahill SVP #DigitalMarketing @philips w/ moderator Scott McDonald @The_ARF #AWNewYork #AI
Dank u wel team @KLM voor holiday cadeau!! See you a lot in 2019! #flyingblue #Platinum #personalassistantteam #stillneedhuis#99#98&the#Dam
Blake Cahill retweeted
#BREAKING: Penny Marshall, the Amazing Actress, Comedian and Director Has Died. R.I.P. tmz.me/M12OMWK
Blake Cahill retweeted
Nu @bcahill van Philips als 3e Keynote over digital Transformation. . @gxsoftware is partner van #martech18
Blake Cahill retweeted
op 11 december spreekt @bcahill op #martech18 over hoe Philips continu zijn digitale marketingstrategie herschrijft.
martech-event.nl/sprekers/bl… #marketing #technology
Blake Cahill retweeted
.@Philips scores high in the prestigious Dow Jones Sustainability Index to.philips/6015D0X1W
Blake Cahill retweeted
"#Brandsafety is a key concern, with everything now being #branding" @aliciahatch. Agrees @bcahill:"We live in a hyper-connected world... Customer-first and horizontal #digitization changed everything. Customer-first companies will continue to lead.” #dmexco #DMEXCO18 @dmexco
Blake Cahill retweeted
1/3 of marketers cut #programmatic budgets, bringing it in-house. Are #ad #agencies dying? @aliciahatch argues there has a never been a better time to be #marketer. @bcahill agrees: "there is a tectonic shift - brands need to re-organize themselves" #dmexco #DMEXCO18 @dmexco
Blake Cahill retweeted
#Dmexco18 high demand for new models. Global platforms causing tectonic shifts, we need to collectively reorg around these @bcahill @philips @aliciahatch
Blake Cahill retweeted
Die Medienlandschaft unterliegt einem seismischen Wandel. Verpass nicht den Vortrag auf der Congress Stage, 13.09., 12:10 Uhr: @aliciahatch @deloittedigital & @bcahill, Royal Phillips, sprechen über die Zukunft der kreativen digitalen Beratung. Hast du schon ein Ticket? #DMEXCO18
Some thoughts on what B2B marketers can learn from B2C marketers about CX & UX. Thanks for interview @MarketingWeekEd marketingweek.com/2018/08/22…
Blake Cahill retweeted
The media landscape is undergoing a seismic shift. Don't miss the talk at Congress Stage, 13/09/18, 12.10 pm: @aliciahatch @deloittedigital & @bcahill, Royal Phillips, will speak to the future of the creative digital consultancy. Do you have a ticket yet? #DMEXCO18
Blake Cahill retweeted
Validating theories, theorising practical experiences and appreciating the immense efforts behind the digital transformation journey Philips is still immersed in. #NextSteps #NextLevel @bcahill Onwards and upwards!! :) lnkd.in/gd8xEJZ
Blake Cahill retweeted
.@Philips’ @bcahill & Sarah Papamichalis will be discussing their approach to digital, #CX and #innovation alongside Isobar at the #DANBeachHouse at #CannesLions on Thursday 21st at 9am. More here. fal.cn/y0fO
Blake Cahill retweeted
.@Philips is deeply committed to #SDGs 3 - ensuring healthy lives and promoting well-being for all ages - Chief Innovation and Strategy Officer @jeroentas outlines how they plan to improve the lives of 3 billion people a year by 2025 #SustainableBizSummit in AMS
Thoughts from my interview with @Digiday @JessicaDavies this week at Cannes Lions on Media, Digital, GDPR and changes in the Marketing landscape. philips.to/2MRSAN4
Blake Cahill retweeted
Kleiner Perkins General Partner Mary Meeker’s Internet Trends 2018 Report is now live! #internettrends @kpcb kpcb.com/internettrends