Bern & Gray

Thanks to a boom in new technologies, B2B website personalisation is finally gaining some traction. But what are the common objections when starting a personalisation initiative? #b2bmarketing #personalisation #abm bit.ly/2MNBXEh

According to a study by Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance, 73% of marketers plan to increase ABM budgets in 2020! #abm #b2bmarketing bit.ly/2F3QtDd

Thanks to a boom in new technologies, B2B website personalisation is finally gaining some traction. But what are the common objections when starting a personalisation initiative? #b2bmarketing #personalisation #abm bit.ly/2MNBXEh

Great Forbes piece on the importance of B2B websites. Yes, that sentence is as prosaic as the stock photo of *a woman looking at a website* used to illustrate this article, we know. But it's amazing how many #B2B websites are under-utilised. forbes.com/sites/forbesagenc…

We’re #hiring! Do a look! linkedin.com/posts/bernandgr…

Great news for #Eloqua users, the #ABM automation platform Metadata has announced an integration, giving Oracle users access to Metadata’s account-based advertising engine. #abm #automation ow.ly/VgvB50wJWq2

Wouldn’t it be great to know when companies are actively in-market for your products and services? WELL... ow.ly/Pbrb50wAXpO #marketing #data #abm #b2b

No matter the project, no matter the size, there's one thing that kills the success of a B2B digital project: linear thinking. ow.ly/qct150wAXcP #marketing #strategy #b2b

We've moved! After a short stint at DeskLodge, we've moved up to Origin Workspace on Berkeley Square. See you here reeeeealll soon! bernandgray.com/thinking/new…

We've moved! Bern & Gray HQ is now located at the very beautiful and sophisticated @OriginWorkspace. It's well posh.