Great article @bernandgray ❗
Interesting topic discussing the effectiveness of personalisation marketing to B2B companies, rather than just B2C.
"Personalisation is for people. B2B buyers are people, and they behave like people."
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#blogoftheday#ABM#marketing
Thanks to a boom in new technologies, B2B website personalisation is finally gaining some traction. But what are the common objections when starting a personalisation initiative?
#b2bmarketing#personalisation#abmbit.ly/2MNBXEh