
Creative Strategist & AI-Ecom Editor for 7-9 figure DTC brands | @ecomtalent Alumni
Book a Free Intro Call →
Joined November 2010
- Tweets13.6K
- Following2.7K
- Followers1.8K
- Likes37.5K
Ola | Creative Strategist retweeted
Results from drama ads over the last 2 weeks have been insane. Drama ads are easily going to be the biggest trend of Q4.
Here's one I can share, I built on a cheating storyline which opens with a voice note that was never meant for him.
I treated it like a short film: a three-act arc (betrayal, recovery, new life) where the product shows up during recovery, as part of the routine, not the hero.
For Visual language, I intentionally used color to tell a story.. teal/shadow for the hard months, and warm full colour once he rebuilds. I also used silence to do heavy lifting in some scenes.
Tools: @higgsfield_ai Seedance, Kling, Seedream/Nanobanana, Suno.
If you want a full tutorial showing the entire process, retweet, follow and comment "drama".
Results from drama ads over the last 2 weeks have been insane. Drama ads are easily going to be the biggest trend of Q4.
Here's one I can share, I built on a cheating storyline which opens with a voice note that was never meant for him.
I treated it like a short film: a three-act arc (betrayal, recovery, new life) where the product shows up during recovery, as part of the routine, not the hero.
For Visual language, I intentionally used color to tell a story.. teal/shadow for the hard months, and warm full colour once he rebuilds. I also used silence to do heavy lifting in some scenes.
Tools: @higgsfield_ai Seedance, Kling, Seedream/Nanobanana, Suno.
If you want a full tutorial showing the entire process, retweet, follow and comment "drama".
Ola | Creative Strategist retweeted
AI drama ads are the next BIG thing printing for brands right now.
They don't look like ads. They play like a drama episode, and people stay to see how it ends.
Both clips below were made from one Claude chat.
Took the team hours to put the full drama ad system together.
8 tools inside one MASTER file:
→ Claude Skill File (paste once, runs the whole drama ad)
→ Drama Story Engine
→ Cliffhanger Hook Library
→ Character + Set Lock Method
→ Shot-by-Shot Clip Prompt Template
→ Native Dialogue + Lip-Sync Rules
→ Real Production Example (both full prompts)
→ Quality Control Checklist
+ 12 more complete AI ad systems in the same file.
Every step comes with its own prompts, examples, and checks so nothing gets guessed.
Pick a product, run the skill, and ship your first drama story today.
This is up for the next 72 hours.
Reply "DRAMA" and we will send it over
🚨 EXPOSING @realinternetjb (Justin Bowen) FOR SCAMMING $8,000 TO HIS ENTIRE TEAM:
This larper dropshipper and course seller scammed:
His VA, his video editor, his email marketing guy and his creative strategist (Me)
He delayed our payments for months with excuses while he had the money to be larping around the world.
And yesterday he decided that it was worth it to kick us from the Slack channel without paying us.
So today I decided that it was worth it to expose him as the scammer he is.
The entire breakdown with all proofs in this video:
(🧵 Thread with even crazier stuff i found about him on the comments 👇)
Ola | Creative Strategist retweeted
As a CREATIVE STRATEGIST, watch out for these red flags when getting hired:
*NOTE : PERSONALLY HOPPED ON CALL WITH 10+ STRATEGISTS FOR THIS*
1) Free Briefs for 2 weeks and $100 on winning ads
2) Hiring 10 CS and creating a LeaderBoard Race among all and then in the end ripping the briefs and hiring None
3) Making CS work on month end payrolls and firing them - giving them a reason " Ad account Ban" or " Cashout Hold " but in reality nothing like that happened
4) Hiring a Senior CS and Getting in all the SOP's and Structures on first call - recording them and training juniour strats
5) Bunch hiring CS - booking calendly - making them explain Winning ads on call and collecting data of winning ads to rip it themselves
6) Gives false hope that base will be $10K, Gets 40 briefs and fires after 1 week telling them thier ads didnt work without inviting to AD account or Showing performance
7) Poaching from other brands and making them screenshare other brand's ad account and framing it as " Proof of spend " but in reality they are just collecting data from all CS
8) Signing you for 1 brand and making you work for thier 4 other brands with 0 inventory and only pdp.
9) RUO brands hiring you - making you sign a contract and when your ads hit and the account gets banned
Files property damage for 10K - rips you completely.
Stay safe out there lads,
But i promise there are super good agencies and amazing brands out there as well.
Ola | Creative Strategist retweeted
Hi @jidesanwoolu, @hanneymusawa
I'm deeply disappointed in your @lirs_govng team hounding Selar in the name of claiming creator royalty taxes. I turn 30 in Oct and I've spent the last 10 years building Selar, so this is what the youth mean by policies being created to crush growing businesses. We are the pioneering and largest creator company in Nigeria (Africa actually), and instead of being supported by the government, the LIRS team is keen on trying to scapegoat us to set a precident.
Beyond the huge numbers seen in the headlines, we are still a young company just trying to make our mark for the creator economy in a country where we've never been supported once, we're literally a bootstrapped company. In 2025 alone, we've fulfilled our tax obligation in almost 9 figures and we've never missed out on any of our tax obligation over the years. You can check the records.
We are a software company, we make our ecommerce software available to our thousands of creators in not just Nigeria but 13 other African countries and for that, we earn a small commission of 4%, most of which goes to our payment provider. This is the same business as shopify, teachable, e.t.c There is no reason LIRS is hounding us for a backdated 5% royalty fee on all sales when we've clearly explained our line of business to them and shared everything to prove we are not a royalty based business.
What they're asking us to do is raise our pricing to extort these funds from our creators which is odd considering our creators still pay taxes on their income. No creator company in the world charges as high as even 5%.
Also, less payment gateway charges we get 1-3% max, so where do we pay backdated 5% fees from?
The government would have to decide if it wants the Nigerian creative economy to grow or not.
This conversation is important to me because we pioneered this industry of monetizing digital products online in Nigeria and today we host over 400k creators selling using our platform.
This is an opportunity for the government to show it's committment to making Nigeria work for young Nigerians especially in the creator economy.
Time and money we should be spending investing into our business and it's growth for the GDP of this nation is being spent in long back and forth.
We can't catch up with the west if this is what we're facing at home. Above everything else, disputes like this are distracting from the real work.
If anything, for all our CSR contributions to the education system in the country with our Smart Hustle Anti fraud initiative and our other efforts, we should be getting tax rebates, but we're not even asking for anything but to be left alone to build our business.
Thank you.
Ola | Creative Strategist retweeted
Scared Straight👮♂️: Creative Strategist Edition
My best advice to a new creative strategist is..
make sure you know what you're getting yourself into.
Years ago I thought it was just scrolling and coming up with cool ads.
I was a FOOL.
In reality, creative strategy is about making complete strangers you know nothing about feel like they can trust you with their hard earned cash.
It's competing against the best content in the WORLD.
If you aren't top 5% of your niche ads/content you get nothing. ZERO.
Only 5% of ads in a given account carry the majority of the spend.
If you can't take gut punches to the ego DAILY, this is not the game for you.
It pays well, but it definitely doesn't pay the best for how volatile it can be. You have to perform at a high level FOREVER. You don't get to hit cruise control like you can with other services.
So I recommend doing something you genuinely love and have innate natural talent for.
If you love learning about groups of people, cultures, norms and taboo, psychology, storytelling, selling, marketing, graphic design, video editing, video production, AI, and identity...
then creative strategy might be for you.
Creative strategy requires a true love for the game.
If you want my FREE "How to become a creative strategist in 90 days" course, the link is below. – at Ladera Ranch, CA
Ola | Creative Strategist retweeted
This week I have decided to move from freelance and LOCK-IN with a serious Ecom brand full time as an Ecom AI Video editor/strategist. Check thread for some of my works👇🏻, Kindly RT for more reach. Thanks
This week I have decided to move from freelance and LOCK-IN with a serious Ecom brand full time as an Ecom AI Video editor/strategist. Check thread for some of my works👇🏻, Kindly RT for more reach. Thanks
I created a 15-second spec ad for @RexonaNG , pushing the boundaries of what’s possible with fully AI-generated visuals, controlled storytelling, and hyper-realistic execution.
The goal? To show how brands can move faster, test more, and still maintain high production quality. This is just a glimpse of what’s possible. Imagine applying this level of control across entire campaigns. @Unilever
I’ve always believed the most powerful ads don’t start with the product, they start with a feeling. cc @moniepointng @Eniolorunda
For this @moniepoint business loans concept, I asked a simple question:
What does “lack of capital” actually feel like for a small business owner?
It’s not just empty shelves.
It’s watching opportunities walk past your door while you’re stuck.
So I built the story around Ayo, a relatable shop owner caught between demand and capacity. From there, the idea was simple:
➡️ Show the struggle (low stock, high demand)
➡️ Contrast it with the frustration of traditional banking (“long stories”)
➡️ Introduce Moniepoint as the effortless switch
➡️ Deliver a fast, almost magical transformation
The animation style direction wasn’t just for aesthetics; it was intentional.
It allowed me to exaggerate emotion, simplify complexity, and turn “access to capital” into something visual, human, and memorable.
The goal?
- Create a 60-second ad that:
- Stops the scroll with emotion
- Communicates value without heavy explanation
This AI ad definitely hijacks attention.
A hyper-realistic AI ad concept I created for @BeautyStat Cosmetics Universal C Skin Refiner (50ml).
The goal was simple: create a scroll-stopping product visual that feels premium, clinical, and impossible to ignore.
"Most people don’t realize their coffee is quietly adding 150–300 calories a day."
That insight became the foundation for this 100% AI ad concept I created for LoCCo zero-calorie barista syrup.
Instead of pushing the product directly, I focused on a simple idea:
👉 awareness before solution
We built the narrative around a relatable habit, turned it into a moment of realization, and then introduced the product as an effortless swap.
The result is a UGC-style ad that feels natural, scroll-stopping, and performance-driven.
Ola | Creative Strategist retweeted
Back by popular demand, we're reopening the vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of the biggest DTC brands.
Not just their ads. The full stack:
Paid strategy > Organic > Landing pages > Google ads > Email > Offers
Everything.
Easily the most ripped asset we’ve ever put out.
So we’ve packaged them properly. One folder.
Here’s who’s inside:
– Alo Yoga
– Ancient and Brave
– BREZ
– Glossier
– IM8
– Kind Patches
– LOOP Earplugs
– Meshki
– Rhode
– Refy
– Wonderskin
Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook.
Retweet this post and comment "vault" and I'll send it over
Ola | Creative Strategist retweeted
I know a lot of you are wondering why I’m defending Yorùbá culture and spirituality.
The answer is simple: I’m not a devotee of any Òrìṣà. What I practice and stand for is the Yorùbá Ọmọlúàbí ethos, integrity, respect, courage, discipline, truthfulness, and good character.
Defending Yorùbá culture from misrepresentation doesn’t require me to practice its traditional religion. Respecting your heritage and demanding fairness in how it’s portrayed should be normal.
You don’t have to be an adherent of Iṣẹṣe to reject the demonization of Yorùbá spirituality. Just as you can respect Christianity or Islam without practicing them, I can defend my people’s heritage against propaganda and falsehoods.
Replying to @kootujirian @AkintundeOlaw12
Ìfẹ, what part of Yoruba religion are you an adept of and an adherent to?
Ola | Creative Strategist retweeted
Did this Claymation-style animation ad concept for one of my favorite brands at the moment.











