This is a non-existent problem. Especially on X. You should do the opposite of this advice You can pick a niche and cater specifically to that niche. It’s simple High-end clients generally show up, pay for a service, and judge you on the results. Meanwhile, some of the most demanding clients are the ones you gave a discount to or helped for free. They complain, nitpick, invent expectations you never promised to meet, and somehow become your biggest liability. You can basically filter those people out from you services by literally just making your content a little more dense or even lengthy The way you communicate is one of the most powerful filters you have for attracting a higher quality audience. You can deliberately position yourself to attract intelligent, discerning people who value your time and expertise. The result? You can make substantially more money while dealing with substantially fewer people (you basically shrink your contact with the most annoying and insufferable members of society) , especially the ones who demand the most of your time and contribute/pay the least. It’s always weird how often people treat audience selection as a as if excluding certain types of people from your content means you’ve somehow lost something, rather than simply attracting more of the right business while filtering out the liabilities that often come with catering to people operating at a lower paradigm (litigation being a big one). This is essentially marketing 101 (Segmentation, targeting, and positioning (or STP). The principle is simple. Good marketing isn’t just about attracting the right customers. It’s also about repelling the wrong ones. Every piece of content you put out (even the one I’m typing out now) should have this in mind. Or better yet, just put out the content that you like sharing (or would want to consume) and you’ll naturally attract the audience you want Words are a fantastic selective filter for pruning your audience. Pay attention to the quality and character of the people who enjoy your content vs the ones constantly complaining about how you communicate. The way you speak will directly influence the kind of audience you attract. I remember when I first started posting on Instagram, I’d get plenty of comments that were basically the 2016–17 equivalent of “AI word slop” or “bro’s yapping.” The quality of my clients (curious, forward-thinking, process and results oriented) improved dramatically when I stopped worrying about appealing to everyone and started writing the kind of content I would actually want to consume myself. Which also happened to filter out a lot of the annoying, insufferable people I wouldn’t want to work with anyway I can definitely say that if I had change the way I delivered content back then (had lots of friends telling me I needed to dumb down my fitness content to get more clients) I would have never met or connected with the people I did, or attracted the clients I did. Nor would I have built a sustainable audience. Even the professional athletes I worked with (many of which can be notoriously fly-by-night for those unfamiliar with the industry ) were so different from the norm. This is the problem with the “dancing monkey” instagram landscape. Many content creators have found themlseves stuck now essentially “working a job they hate”, where they have to constantly perform to get new views/followers. They have zero retention I’ve seen this with a lot of content creators recently who have 100K + followers but can’t monetize their audience. 50 members on school with 200K was the worst one I saw. Conversely, I had nearly 1000 + paid Patreon subscribers (basically all sign ups from people paying to essentially read my writing) within my first year We’re on X, guys. Not IG (which doesn’t really matter anyway, considering I built 99% of my six-figure paying audience there before I even started posting here less than a year ago) xitter.cf/fowler_fitness1/status…