Conversion Rate Optimization, Design + Dev for DTC brands | Shopify Plus Partner. 10+ years in the eComm game. We share proven tactics to increase your CVR.
Portland, OR
Joined September 2014
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Blue Stout retweeted
People don’t want to follow faceless brands online anymore
They want to follow people
That's why the world’s smartest brands—like Hubspot, Fenty, Gong, etc.—put their people front and center
Blue Stout retweeted
If your business solves the same problem as everyone else, has the same solution as everyone else, and uses the same language as everyone else, then you're a commodity.
Find a non-obvious solution to an obvious problem and you'll win more business at a better price point.
Blue Stout retweeted
So you launched a subscription program. Now what? Dive into 4 key strategies to announcing your subscription program and generate sales:
✅ Promote through email
✅ Use organic and paid social for amplification
✅ Focus on SEO
✅ Update your website
bit.ly/3T4kc26
Blue Stout retweeted
Such a nice perspective! 💯
It follows the same belief that we have in referral marketing: you're probably surrounded by at least 1 person who needs the same product/service you just bought. And now your recommendation can help bring the same joy or satisfaction to them!🤗
Blue Stout retweeted
Too many entrepreneurs are selling products or services for problems they haven't validated as painful.
The more existential the pain, the more people buy.
Blue Stout retweeted
Until you are clearly #1,
Your homepage should plainly list the 3 things you do better than the competition
Blue Stout retweeted
eCommerce Pro Tip:
Invest in creating useful and relevant CONTENT -- blog posts, product copy, UGC, how-tos, product demos, unboxings, customer feedback.
Aside from helping you with SEO, content will also show you're a legit eCommerce brand in a sea of online sellers.
Blue Stout retweeted
I studied 38 Brands that do over $10,000,000 a year, 16 of which are my clients
Here are the 6 most common elements they have on their Landing Page to boost Conversion-Rates & AOV
Implement this:
Blue Stout retweeted
Most brands can't help themselves.
When revenue slows, they think 'How can I increase the number of new visitors?"
Rather than asking, 'How can I sell more to the visitors I already have?'
New acquisition is always harder and less profitable.
Optimize BEFORE you maximize.
Blue Stout retweeted
Companies that obsess over their customers achieve product-market-fit in 1/2 the time of those that obsess over their competitors.
If you're looking for clarity, start with your customers.
Blue Stout retweeted
Imagine that by spending 45 minutes per day on the internet sharing knowledge and interacting with other smart people, you can build a network that will provide you leverage for the next 30+ years of your life.
Blue Stout retweeted
At @Shopify, we’re always working to improve our product. So, later this month, we’re dropping a top merchant request: cohort analysis. We’re not stopping there. More analytics improvements to come.👊
Blue Stout retweeted
"A" players won't play if they can't see a scoreboard.
1) Set the OUTCOME
2) Show how success is MEASURED
3) COACH them to success
Blue Stout retweeted
Just wanna say that we absolutely love @bluestoutdev's newsletter. Increasing conversion rates one actionable tip at a time. 💯
Blue Stout retweeted
Ten years ago I generated ~$5M in revenue over the four days between Black Friday and Cyber Monday.
High-fives!
Only later in December did I realize we *lost* money over that time period.
DOH!
Here's the mistake I made and how you can avoid it:
Blue Stout retweeted
Shopify's admin experience is getting an upgrade!
We've consolidated Shopify’s admin domains under a single domain admin.shopify.com to reduce page load times.
Apps and themes will need to be updated to fit within this new admin domain.
Here is what you'll need to do 👇