Brandon Schulz (@brandon_schulz) header
Brandon Schulz (@brandon_schulz) profile picture

Founder: @violet_dot_io, the data orchestration layer between ecommerce brands and LLMs/platforms.

Seattle, WA
Joined July 2009
Photo by Brandon Schulz (@brandon_schulz)Photo by Brandon Schulz (@brandon_schulz)Photo by Brandon Schulz (@brandon_schulz)Photo by Brandon Schulz (@brandon_schulz)Photo by Brandon Schulz (@brandon_schulz)Photo by Brandon Schulz (@brandon_schulz)Photo by Brandon Schulz (@brandon_schulz)Photo by Brandon Schulz (@brandon_schulz)Photo by Brandon Schulz (@brandon_schulz)
Whoop about to launch a B2B product for HR leaders…
i hooked my whoop to my work calendar to find which coworker gives me the most stress 🚨 thanks to fable, I reverse engineered whoop to pull per minute heart rate. nd matched spikes with cal events and attendees I now have a leaderboard and I think about it daily. few info masked for obvious reasons ;)
3
119
Brandon Schulz retweeted
19
75
3
1,177
42,430
How have @DoorDash and @DairyQueen not sponsored @natebargatze, yet?! Honestly, I don’t get it.
1
27
This should have been the theme of Season 3 of The White Lotus. cc ⁦@StreamOnMax⁩ music.apple.com/us/album/gol…
1
278
“Broadcast Social”
I think we need more nuance when we describe “social media” and its effects. The damaging trend that I’m seeing is the shift to “broadcast social” which is less about social connection and more about social relevance and fame. Twitter, IG, TikTok have all moved that way. The problem with “broadcast social” is that it takes on a model of creator-fan rather than peer-peer, resulting in a winners-take-all dynamic that’s void of true connection and social nourishment. Creators post for fame and relevance, while fans engage to gain access to—or benefit from—creators, and independently try to create their own fame and relevance as creators themselves. This doesn’t create interwoven communities but disconnected clusters.
2
193
Brandon Schulz retweeted
12
136
12
1,359
214,872
Fire.
this ai harry potter drill mix is a banger
1
118
Best coach in sports rn.
QB Pete coming soon to Quarterback on @netflix 📺
2
192
VCs pivoting from AI back to Metaverse.
69
434
81
3,709
564,909
This is the best tiktok I’ve seen in months
377
4,753
1,441
29,802
5,004,333
Has anybody looked into the validity of @twitter’s subscriber numbers in India? 🤔
1
1
184
Deep down, I am craving a yes, yes, no on this tweet to its full extent. Any takers?
1
82
The commerce stack is broken. It never worked. A 3% conversion rate is actually a 97% failure rate.
Whats holding most DTC brands back from having more success.
1
1
365
.@Amazon's music streaming service should have been called Amazong. Missed opportunity.
126
Would today be considered Michael Jordan day? (Sent on 2.3.23)
1
1
229
Strong contender for tweet of the year.
Of course that’s your contention, you’re a new VC coming off a two year product stint at a Series C business. You just got done readin’ the blogs, probably Fred and Elad, maybe High Growth Handbook. You’re gonna be convinced of that until next month when..
1
2
248