bryan

Hardware doesn't miss ship dates because the design is wrong It misses because a part didn't show up Bryan Zin spent years living this at Apple. He was an engineer, not a procurement manager. But if parts didn't arrive for the build, it was on him 10 to 12 hours a week calling suppliers. Can we squeeze the schedule? Can we allow overtime? Whatever it took So he built Reframe It automates the entire process. Coordinates with overseas vendors, handles logistics, gets parts to your warehouse on time Instead of sifting through a 500-line spreadsheet, you ask: when will these parts arrive? What's causing the delay? Which alternative vendors can we use? If something needs VP approval, Reframe pulls people into Slack with context and lets the decision happen on the spot Hardware engineers should be engineering. Not chasing parts 🎙️ @bryanzin7, CEO & Co-founder, @usereframe on the @fondocom @thestartpod w/ @davj and @james406 00:27 What Reframe does 01:24 The Amazon analogy 01:57 Click place order energy 03:33 Fast delivery vs quality 04:37 Reframe responds for you 05:00 10 parts vs 500 parts 05:20 Slack escalation 07:22 Pivoting 09:06 Chasing suppliers