šŸŖ„ marketing, content & community building • šŸŽ© wearing many hats: https://xitter.cf/t.co/azhsWEaQe5 • šŸ’« @shefiorg S9 • member of @wikieditoraslx

Lisboa, Portugal
Joined January 2020
Pinned Tweet
always has been. some people just finally noticed they don’t have any.
taste is a new core skill
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a dream come true. visiting @VSCLS in CDMX.
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yes! super annoying when you receive a new email and it's just a goddamn reaction to the previous one.
Gmail reactions are stupid and I hate them.
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Cate retweeted
I honestly don’t understand how Ads are supposed to work on me. There’s no way you think interrupting my video that I was watching will make me like your product
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this is how your email will find me today
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last night, I had such a beautiful dream: a dream where I no longer needed to use Meta Business Suite tools. but then I woke up.
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this week’s summary: dropped the ball with one client, aced a 10-month review with another. freelance life is a juggling act. šŸ¤¹šŸ»
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looking at job ads and thinking, at this point, who wants to ā€œlive and breathe social mediaā€?
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Cate retweeted
May your Friday be meetingless and your coworkers leave you to work in peace
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officially a member of the @shefiorg Inner Circle! šŸ’« kicking-off today. thanks @maggielove_.
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i interviewed the video editor at mynytimes about the account here! milkkarten.net/p/what-makes-…
the new york times seems to be using tiktok differently than other pubs - it has two separate tiktok accounts! (not split out by region or sub-pub) nytimes (~3M followers) - news mynytimes (~30K followers) - BTS/features reporters + editors you see this on youtube fairly often, but really interesting to see for shortform specifically, where id expect the BTS content to exist on the main acc to attract more followers to the pub at-large
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We used to live in a world where people were allowed to be untethered from technology: we used to have machines where you’d leave voice notes for your friends to listen to when they got home. Now the expectation is that you’re instantly reachable all the time, no matter what.
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Cate retweeted
Incredibly bad take, Jen. It’s not the women’s problem. It’s not the venue’s problem. It’s a @CoinDesk problem. They used to be a respected voice in this industry. This event marks their official decline — a total fall from grace. 🧵 2/ Let’s talk accountability. Organizers took massive fees from sponsors and delivered crap. If you’re going to host at E11, the bare minimum is ensuring the performers are taken care of. A real organizer would’ve used sponsor money to provide guests with stacks for the girls. They did nothing. šŸ’µ 3/ It wasn't "cabaret vibes" — it was full-on racket stripping vibes where the performers were clearly suffering. You can’t claim to "respect" the women working while the organizers pocket the overhead and leave the performers in a chaotic, poorly managed environment. 4/ Crypto events at E11even always get this much attention. It’s not a "win" for press; it’s a repetitive, lazy spectacle. There is nothing wrong with stripping as work, but there is everything wrong with making it the central spectacle of an official industry afterparty. āŒšŸ™…šŸ»ā€ā™€ļøāŒ 5/ It is deeply disappointing to see another female leading voice in Web3 publicly playing the "pick me" card. You don’t have to minimize other women’s valid professional concerns just to feel like the "cool, unbothered" girl who’s been here since 2016. šŸ‘Ž 6/ Why is hosting official events at strip clubs disrespectful? Because it forces a choice. Networking is where deals happen. When you make a strip club the "official" hub, you force women to choose between their professional growth and their personal boundaries. 7/ It reinforces a hierarchy where women are the "background entertainment" rather than the peers at the table. It’s lazy, it’s regressive, and it’s a middle finger to the professionalization we’ve been fighting for. āœļø 8/ We should be raising the bar, not celebrating the "trench" mentality of 2016. If we want Web3 to be taken seriously, we need leaders — and media outlets like CoinDesk — who actually act like it. Done. šŸŽ¤
tbh if you are judging people for going to e11, then i'm judging you. it's a pinnacle of miami nightlife, every major event that takes place in miami has after parties at e11. and the problem isn't the venue, what happens there, and most certainly not the women who work there. a lot of ppl tweeting under the guise of respecting women have 0 idea what that means. so anyways ya is it kinda funny ppl got there at 7 pm? sure but props to the organizers. you never see crypto events getting this much press. let people have fun. we need more of that sometimes. anyways here's me, working while at e11 in 2016. guess we really are back ... only this time i was trenching 😭🤣
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you want institutional credibility, but then you throw your flagship closing party at a strip club? shameful that some crypto companies (crypto people, tbh) still haven’t moved on from this embarassing bro culture. it’s 2026, do better.
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and it’s not about pearl clutching, as some people will be saying. it’s about reading the room. this industry has been calling for more safety and inclusion for everyone, so this was not the right call.
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Crypto bros defending Consensus hosting the official party at a strip club by saying ā€œit’s not a strip club, it’s a night club with strippersā€ Y’all are so embarrassing. Like be serious
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self-care culture started as something good and useful, but quickly became an obsession with very little room for actually feeling okay. it also became a very effective marketing vehicle: the line between taking care of yourself and being sold things got really blurred.
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now you will have a morning routine that takes 3hrs, 70 skincare products, or a supplement stack nobody asked a doctor about. it stopped being about restoration and became another list to ā€œoptimiseā€, another aesthetic to ā€œperformā€, another thing to spend money on.
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if your self-care routine is causing you anxiety, it’s not self-care anymore. real self-care is mostly boring, free and anything that actually makes you feel better, not a checklist.
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turns out the best cowork in my neighborhood was free all along. public library, perfect for no calls days, full focus. and I get to pick up books on the way out. can’t really beat that.
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