Chris LoRusso 🆑 (@chrislorusso) header
Chris LoRusso 🆑 (@chrislorusso) profile picture

Chris LoRusso 🆑

@chrislorusso

chief business officer @openaptv

 Los Angeles, CA
chrislorusso.com
Joined May 2009
  • Tweets5.9K
  • Following2.3K
  • Followers856
206Media
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Excited to welcome @DiscoveryIncTV as a minority owner of @OpenAPTV! variety.com/2022/tv/news/dis…

Discovery Buys Minority Stake in Open AP in Bid To Gain Say in Audience Measurement

Discovery will take a minority stake in Open AP to gain more say in the increasingly important sector of measuring media audiences

variety.com
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Chris LoRusso 🆑 retweeted
Andy Plesser (@Beet_TV) profile picture
Andy Plesser
@Beet_TV27 Sep 2022
Chris LoRusso, chief business officer at @OpenAPTV, shares details about the integration announced today of its OpenID identifer with @Magnite, @FreeWheel and @Xandr's Monetize SSP. @GroupMWorldwide is the 1st agency on board: beet.tv/2022/09/openid-helps… #programmaticmediabuying

Chris LoRusso, OpenAP | Beet.TV

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Chris LoRusso 🆑 retweeted
Austen Allred (@Austen) profile picture
Austen Allred@Austen31 Aug 2022
Apple is crushing the ad businesses of a bunch of its biggest competitors while simultaneously spinning up its own massive ad business, and the takeaway most people have is, “Apple really cares about my privacy.” Incredible work from their marketing and PR teams.
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i particularly love this piece. equal parts due to the deliciousness of the recipe, importance of family tradition, and that i happen to be married to the author!😍👩‍🍳⤵️
Food52 (@Food52) profile pictureFood52@Food5211 Dec 2021
How pizza fritte brings me home for the holidays. f52.co/3ENWmBE
Image from Food52 (@Food52)
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Chris LoRusso 🆑 retweeted
Food52 (@Food52) profile picture
Food52@Food5211 Dec 2021
How pizza fritte brings me home for the holidays. f52.co/3ENWmBE
Image from Food52 (@Food52)
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big news day for us as national📺publishers, measurement companies and advertisers join @OpenAPTV and @VAB under a shared mission: drive innovation in cross-platform measurement. here's a thread of the coverage so far!
Image from Chris LoRusso 🆑 (@chrislorusso)
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.@bcbeat: OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies nexttv.com/news/openaps-xpm-…

OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies

Comscore, iSpot, Nielsen, VideoAmp, 605 and Innovid participating

nexttv.com
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.@Beet_TV: OpenAP’s New XPm Brings Cross-Platform Deduplication To TV beet.tv/2021/12/openaps-new-…
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says – Beet.TV

OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says – Beet.TV

LOS ANGELES — At this point, the clamor from ad buyers for unified TV buying and measurement has reached fever pitch. Into that maelstrom, and just in time for Christmas, US advanced TV consortium…

beet.tv
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lots of focus on the size of the mailchimp acquisition - rightfully so, obviously an incredible outcome, especially for a bootstrapped business. the timing is also noteworthy - announced 1 week before iOS 15 is released (which has major implications for email tracking).
Image from Chris LoRusso 🆑 (@chrislorusso)
Image from Chris LoRusso 🆑 (@chrislorusso)
Image from Chris LoRusso 🆑 (@chrislorusso)
wow! you have been missed!
Deepcut (@deepcut_fm) profile pictureDeepcut@deepcut_fm4 Mar 2021
Thank you all so much! The love and support is amazing. It's good to be back!
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Way ahead of the curve. A gem from 2017. 🗣🎙 #Clubhouse
John Mayer (@JohnMayer) profile pictureJohn Mayer
@JohnMayer4 Oct 2017
They should let everyone on hold with customer service talk to one another.
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excited to see one of the many projects the team has been working on announced in @WSJ yesterday. a thread of the coverage 👇 wsj.com/articles/openap-adds…
OpenAP Adds Technology to Further Automate TV Ad Sales

OpenAP Adds Technology to Further Automate TV Ad Sales

TV network group OpenAP is updating its technology to let advertisers see the commercial time that is available from its members.

wsj.com
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@bcbeat: OpenAP Launches SSP For Linear TV Commercials nexttv.com/news/openap-launc…
OpenAP Launches SSP For Linear TV Commercials

OpenAP Launches SSP For Linear TV Commercials

Omnicom gets first crack at new platform

nexttv.com
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@MediaPost: OpenAP Launches SSP, Omnicom First To Begin Trading mediapost.com/publications/a…
Television News Daily: OpenAP Launches SSP, Omnicom First To Begin Trading

Television News Daily: OpenAP Launches SSP, Omnicom First To Begin Trading

The supply-side platform says buyers can optimize plans and forecast reach and frequency with orders sent to TV publishers.

mediapost.com
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.@OpenAPTV announces new technology for advertisers to see available commercial time from members, showcasing the value of strong industry partnerships. Learn about NBCU's commitment through OpenAP to further advance the ad buying process. Read from @WSJ. on.wsj.com/3oEgldS
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