ClickMinded

Looks like ChatGPT is copying Google 👀 It's now hiding the answer behind a "See more" button, followed by a list of organic links. I've noticed this when using ChatGPT while logged out, but haven't seen it on a logged-in free account. @rustybrick @juokaz @natzir9 @lilyraynyc

Google November 2026 core update is now rolling out 🔥 - this is the third core update of the year seroundtable.com/google-nove…

NEW RESEARCH: - From 2021 to 2026, web users grew 24% - But global web visits fell 12% - That's a 30% decline in visits/Internet user Thanks to our friends @Similarweb, this full study is now on the @sparktoro blog.

According to @sistrix, Amazon is seeing the lowest Google organic search visibility in the US that it has seen at any point in the last 10 years.

Claude has a way to request that URLs be removed from Claude outputs 👀 - Lauren Green @techseoconnect

Google Search Profiles is adding LinkedIn - via @AndellDam seroundtable.com/google-sear…

OK, if you are looking for another example of massive "Scaled content abuse", then look no further than..... FACEBOOK. Saul Westbrook wrote a great post documenting the /fb-answers/ directory, which Facebook started populating in July 2026. Now there are 6M+ urls indexed there and the directory ranks for millions of queries. And that's across surfaces (10-blue links, AIOs, and AI Mode). The pages consist of AI-generated content targeting many different topics, queries, etc., and then Facebook includes public FB shares from people or pages. From what Saul explains, "There seems to have been no editorial oversight for this content. Page topics overlap with each other - for example, I was able to find over 180 pages in English on Padel Tennis." And then at the end of each page, they link internally to many other "related pages" in the fb-answers directory. This sure seems like a way to drive many more visitors to the site to pump up traffic numbers... peripheralcreative.com/news/…

Google Ads Liaison explains the difference between Search terms match type and Search terms match type (Keywords) - via @adsliaison and @mikeryanretail seroundtable.com/google-ads-…

Another day, another Google SERP feature that is exploding in organic visibility and AI Mode/AI Overview citations. This time google.com/searchviewer/ - a subfolder containing Google Business Profile embeds for businesses that's increasingly cited in AI Overviews and AI Mode. So now websites get to compete with Google Shopping results, Google Knowledge Panel results, Google flight URLs (h/t @natzir9), Google travel URLs, and probably other things I'm forgetting - directly in those coveted AI citations.

Sounds like 'Ads for Agents' are coming to Raptive soon. And it's pretty deceptive to me... Perplexity already began blocking the ads from influencing its agents and search results -> Publishers Are Adding Invisible Ads for AI Agents "These ads for AI agents exist on a separate, text-only website version designed to be easily read by the agents. A site using these ads, like Time.com, identifies an agent as soon as it arrives and serves it the stripped-down version of the site rather than the one human visitors see." "Within two weeks of Time’s launch of its agent ads, Perplexity said it began blocking those ads from influencing its AI agents and search results, calling the practice deceptive." "Paul Bannister, chief strategy officer at Raptive, a New York digital ads company, said he is planning to begin pitching ads for AI agents to brands in the next couple of weeks. And over at PMG, roughly a fifth of the Texas-based digital marketing agency’s 60 or so clients plan to run Mobian’s agent ads over the next month, according to a person close to PMG." And Anthropic, OpenAI, and Google worry about BS influence: "Anthropic, OpenAI and Google have all held informal discussions with publishers about ads aimed at agents, according to two people familiar with these discussions. In those conversations, the companies have expressed their worry that marketers could include hidden instructions with an ad—perhaps telling an agent to ignore a competitor’s product—and they want the content clearly labeled as an advertisement, these people said. (Anthropic, OpenAI and Google wouldn’t comment for this story.)" theinformation.com/articles/…

Google Ads Strategists are using gake AI-generated names and profile photos in their emails to advertisers - via @YoungbloodJoe seroundtable.com/google-ads-…

Google's Gary Illyes implies click data is data that doesn't make sense to include in the AI performance report in Search Console seroundtable.com/click-data-…

Google has now introduced new segmentation for sponsored products and 'all products' within AI Mode product carousels. It was only recently that Google started to include drastically more sponsored items within the carousels in the output, now they are trying to make the distinction between sponsored and non-sponsored items marginally clearer. 📖 More details & examples of this experiment: brodieclark.com/notes/#nov-2… 📧 To stay updated on SERP changes, subscribe to my monthly newsletter: serpalert.com 🔎 Take a free trial of @serplens: the workspace for SEOs and their agents, today: serplens.com

AI visibility tools are facing their own version of tracking issues. @Semrush just emailed customers yesterday that Copilot visibility tracking will be discontinued as of 11/9 based on how Microsoft is preventing the tracking of Copilot data. I wonder when other platforms will inform customers.

Google expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Plus, Google is rolling out "multiturn ads" in the U.S. within AI Mode seroundtable.com/google-expa…

Oh boy, this could end very badly for them (on multiple levels). Starts in mid-Nov -> Discord says it will let public-channel messages from servers listed in Server Discovery appear in web search from mid-December; admins and members can opt out "According to Discord, more than 63,000 Discoverable Servers host discussions on everything from gaming strategies and fandoms to language learning and niche interests. By making some of these conversations searchable, Discord hopes to extend the reach of its communities beyond the platform itself." "Starting November 16, every Discoverable Server will have its own web page, which may feature automated summaries of discussions in active public channels. Beginning in mid-December, selected messages from public channels may also appear in search engine results." techcrunch.com/2026/10/27/di…

I appreciate that Google includes citations in AI Overviews, but not when the cited pages don’t actually contain any information about the sentence they’re attached to. 😣

AI is killing SEO traffic is not completely wrong, but definitely not completely right. I a new analysis of Similarweb data (10k domains, US + France, 3 years), I found Organic Search fell -13.2% in the US and 24.4% in France over the last 2 years. HOWEVER, not all of that is due to AI (Overviews). Paid Search has grown strongly over the same time horizon, probably due to more real estate in the SERPs and harder differentiation from organic results. Also, organic traffic losses are more concentrated in industries like publishing, which lost lost 41.5% in the US and 42.5% in France over the last 2 years. Lastly, Google's updates are aggressive and often reduce rank performance that can be, at least somewhat, recovered. So, as much as I see AI reducing clicks left and right, we should not throw the baby out with the bath water. Full analysis in the new Growth Memo.