Elisabeth | AI Systems + Creator Growth

5 questions before quoting your next UGC brand deal: What exactly am I delivering? Organic content or paid ads? Which platforms? How long can they use it? Can they modify or reuse my footage? The answers belong in the quote esp when a brand asks for “full usage."

I’m tracing an inheritance my grandmother never received after her father died in 1958. AI helped me search the archives, but I caught something: it had read a document’s text while only sampling the scanned pages. That matters when a single handwritten line can change the search. Prompt I use now: “Confirm what you can access: PDF text, page images, or both. Review 5 pages at a time. Log pages actually checked, names verbatim, handwriting and citations. Cross-reference earlier findings, flag contradictions and next leads. Mark anything unexamined UNCHECKED.”

Another finding for UGC creators One creator’s own website did show up in my AI search research. She’d written an article explaining UGC rates. AI cited her article when I asked about pricing. But when I asked which creators to hire, it didn’t recommend her. I found that particularly strange because she was clearly knowledgeable enough to be used as a source.

AI and my family research: I’ve got historical records with Othmar, Ostty and Otto. I’m trying to establish which references are to the same person. When I search with AI, I make it keep the original spelling and show me the source page. One helpful spelling correction could make me miss a connection I’ve spent years trying to find.

The weirdest result from that research🧐 I asked AI which UGC creators understand usage rights pricing. It gave me eight sources and not a single creator’s name. Just marketplaces and articles explaining usage rights. Meanwhile there are creators negotiating paid usage and licensing terms every day. I want to know why none of them showed up..

I asked AI to find UGC creators for six different brand briefs. 18 creators came up. None were found through their own websites. Four were named in a single article written by someone else. I’ve spent so much time thinking about how creators can get brands to find them. I genuinely didn’t expect one article to do more for those four people than their own portfolios did in this test.

I don’t want my research system to return one answer. I want: CONFIRMED SUPPORTED POSSIBLE CONTRADICTED UNRESOLVED And I want every label tied to evidence.

The stereotype is true. The older you get, the more you’re keen on history. I’m currently fascinated with Latin America and Switzerland relations regarding imports/exports in the 1930s-1970s. Anyone else?

Oracle’s AI security system found more potential vulnerabilities in two weeks than it had found in the previous year. Around 60–70% were false positives. That’s a perfect example of AI making one metric look incredible while creating a pile of work underneath it. Track confirmed issues per reviewer hour and time to disposition.

So long as they work and aren’t difficult to maintain

As one always does, pursuing a missing inheritance

Nothing, you wait

If you don’t think before you use it, yes

Also: what are you distributing? Information? Awareness? Product pages? Where? To who? How? Distribution goes beyond the literal distribution of the product itself.

Investigating my family’s inheritance hby?

Astra for Law is interesting bc it exposes how much professional judgment usually lives outside the model. OpenAI had to decide which legal sources count, how they’re searched, how analysis is instructed and where review still sits. Every vertical AI product has some version of those decisions hiding inside the profession.