On Father’s Day, Tottenham Hotspur is proudly giving its backing to a new campaign to make baby changing accessible to all parents and caregivers in public venues, with its stadium becoming the first ever ‘Fair Change’ accredited venue 🏟️🤍 Read more ⤵️

Founders: Here are 5 things to watch out for that you may still believe. 1. You need to go after a big market. Do you? Eventually, yes. But initially? No. Owning 1% of a giant market is nonsense. Go after a small, niche market and dominate that. Figure out how to expand from there. 2. More features = more usage & sales. I wish that were true, then we could just keep building and building, stuffing more stuff into products. It doesn't work that way. You need to be crystal clear on your user and what they need solved. You need to be rigorous about deciding what gets built (and doesn't). If you think "one more feature and we win!" you're already dead. 3. Product-Led Growth (PLG) is the answer to everything. PLG is great, when it works. It's not always the right approach. In the history of software, do you know who has sold the most? Salespeople. Don't underestimate or undervalue a direct sales motion. By all means PLG may be the answer, but it's not a panacea. 4. If you build it, they will come. I'm struck by the fact that people still believe this. I think it's the power of the startup ecosystem's myth making machine that keeps this dream alive. Building things (usually) isn't the riskiest part of launching and scaling a business. 5. Design partners = Product-Market fit. This actually makes me angry. 🤣 We replaced "early adopter" with "design partner" (I guess it sounds cooler?) and then we decided that having a handful of design partners means we've won. It doesn't. Far from it. First you have to get those design partners to actually use your product. Then give useful feedback. Then keep using the product. Then pay. Oh ya...they have to PAY. 💰💰 Then we have to get a LOT more customers. Then we can talk PMF.

Pitching your startup to investors? Remember, it's not just about the idea but also about the execution. Know your audience, structure your content, and tell a story worth hearing. Mastering these elements will significantly improve your pitch.

It's our birthday! Check out our new logo and website. To mark our 12th year changing lives and saving lives, the LNADJ team is delighted to announce the launch of a brand new logo AND website at lastnightadjsavedmylife.org A huge thank you to @adigi_agency for all their help ❤️

We are delighted to announce the appointment of Ange Postecoglou as our new Head Coach on a four-year contract 🤍