Head of APAC Research @L2_Digital. Measure brand #digital competence (#socialmedia #mobile #digitalmarketing #ecommerce) #research #datascience #luxury #china
New York, NY
Joined February 2010
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Happy New Year!
Thanks to all in this space from whom I continue to learn every day. lnkd.in/dDkCv3T
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Sign up for our monthly newsletter to receive a recap of all the great research and insights coming out of the L2 Inc. APAC team and the best of what we are reading from across the web. Some great content this month including takes on Douyin, YNAP, Alibab…lnkd.in/eNg8y-j
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Streetwear and sneakers are the new luxury goods and increasingly activewear brands are expanding into fashion particularly in China where Farfetch and Stadium Goods are prospecting for growth. In China brand searches for streetwea…lnkd.in/dJHurpi lnkd.in/dvtvVrv
R. Danielle Bailey retweeted
China’s #Alibaba #SinglesDay sales hit 100 billion RMB (14.4 billion dollars) within two hours. Last year it took 9 hours.
R. Danielle Bailey retweeted
International brands use #SinglesDay to reach the affluent millennial Chinese diaspora in the US: l2inc.com/daily-insights/sin… @L2_Digital
The @AlibabaGroup Tmall Innovation Center is helping global (eg @Dove_Chocolate) but more interestingly local brands (eg Pechoin) to develop premium products based on mining customer data
#SinglesDay is “the Super Bowl of China” - a must do annual event for marketers #Double11 #1111
China's "Mr. Bags" recommends @CHANEL @Longchamp @LouisVuitton @Hermes_Paris #Supreme @Gucci buff.ly/2DgTZM9
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R. Danielle Bailey retweeted
This week at Alibaba: $BABA earnings, @peppapig to debut in China theaters, @Abercrombie reflects on one year on #Tmall, @danielle_L2 on luxury consumption in China, and more. Read and subscribe here: alizi.la/2wsOh3s
The U.S. premiere of @BarryJenkins's IF BEALE STREET COULD TALK will take place at the world famous @ApolloTheater, the first time that #NYFF will present a screening at the historic theater.
R. Danielle Bailey retweeted
WeChat and Alipay battle for retailers' mobile payment allegiance: l2inc.com/daily-insights/wec…
R. Danielle Bailey retweeted
New launched online database of 245 China digital marketing agencies. Invaluable resource for brands both big and small wanting to find partners for effective China digital marketing kawo.com/en/china-digital-ag…
R. Danielle Bailey retweeted
Alibaba opens car vending machine in China that gives free test drives for people with good social credit theverge.com/2018/3/26/17163…
R. Danielle Bailey retweeted
Survey reveals 63% of #Chinese tourists used @Alipay during overseas travel last year: bit.ly/2GShLei via @Nielsen #Chineseoverseas #mobilepayments #cashlesssociety