Delayed, but finally launching beta version of Home Service Base! To my knowledge, it's the first analytical tool designed specifically for the home service industry. It helps businesses understand the market, stay ahead of trends, and make informed decisions based on real, actionable data. I plan to update it daily. I already have a backlog of over 30 features based on existing data about the home service business – both in report form and for individual websites. The next big update will introduce filtering in the Home Service Business Database, allowing each chart in industry reports to be clickable and directly linked to relevant database filters. 🤩 Industries reports in the first batch: ✅ Electrical ✅ House cleaning ✅ HVAC ✅ Junk removal ✅ Painting ✅ Plumbing ✅ Pressure washing ✅ Roofing ✅ Window cleaning ... But you can get overview of company website for more than 30 industries. As this is a beta version, there may be some bugs or mismatched information, but I’m actively working on refining the data. The platform offers limited free functionality and a paid Pro version. As more features are implemented, the Pro version will become more expensive – but the current price will be locked in for early subscribers. I'm open to ideas for improving the product and welcome any feedback! If you share this post with your followers, it would mean the world to me – it’s the best way to support this project. Check it out: homeservicebase.com

I think it’s become a hobby to deploy new features on Friday evenings when I have other plans.

Search Console for GBP If you'd like Search Console-like analytics for your Google Business Profile, comment on this post, and I'll grant you access by the end of the day. It will provide you with: 1. Overview dashboard displaying performance metrics with comparisons to the previous period. 2. Profile audit across 12 internal parameters. 3. Keywords analysis (filterable by new, lost, geographic, or service-related keywords) with impression volume. 4. Notes visible directly on performance charts (national holidays, Google Business Profile updates, or your custom notes, such as when you started working with an agency or implemented specific changes). These notes will help you understand their impact on your profile's performance metrics. 5. Analytics with historical metrics and dynamic comparisons over the last 6, 12, or 24 months. Metrics available in analytics: Impressions – Total Impressions – Local Pack – Maps – Desktop Maps – Desktop Search – Mobile Maps – Mobile Search Interactions – All interactions – Calls – Bookings – Directions – Website clicks Conversions – Interaction % – Calls % – Website clicks % – Clicks + Calls % – Bookings % – Directions % Reviews – New Reviews – Total Reviews – Reviews answered – Rating Updates – Company Media uploaded – Customer Media uploaded – Updates posted – Questions asked – Questions answered Keywords – Ranking Keywords

Polishing the GBP audit tool, which I plan to make public today. Here's the overview section—I just found out one of my own profiles has a Health Score of 64/100! The Health Score is calculated across 12 internal GBP metrics that may impact visibility and CTR.

I always wondered what the hell a cookie franchise is, what Crumbl is, why they have so many locations, and why everyone only mentions them in a positive context. Then I tried it once at dinner with friends. I was surprised - it’s not really about “cookies.” It’s more like original cakes. That’s when I first realized: “Cookies” here is just a simplified name for their product. Today, we ordered delivery, and from search to payment, the process was so smooth - perfect DoorDash integration on the website, Apple Pay, a rewards program, awesome design, a referral program, and cute packaging. I’ll remember them not for the taste of the “cookies” but because the whole experience is the product. That’s how branding works.

It’s going to be something really cool! I can’t stop reviewing my Google profiles and analyzing dependencies in impression fluctuations. So far, I’ve noticed that some episodic spikes in impressions occur when customers upload media to the profile. I’m starting to think this might be a very significant signal for Google. The goal is to have everything ready by the end of Friday so that everyone can check their profiles. A 6-month history will be available for free for 1 Google business profile. - Ranking keywords in dynamic - All possible CTRs in dynamic - Difference in local pack and maps impressions - Custom notes on chart about changes - Sharing report with customer if you are agency - And some more features And all of that not estimates, it’s real data.

So many interesting people are going to SMBash. Planning to attend as well. Who else will be there?

What is going on here? Docker, I can explain. But for Chrome and Cursor, I have questions.

26 industries covered.

For the first time in the last few years, I turned off the @Ahrefs Chrome Extension bar in search results because, after the latest updates, it overloads Google SERPs and makes scrolling impossible for a while. They have 300,000 users of the Chrome Extension – it's very sad if everyone experiences the same issue as I do. 😞

The must-have Chrome Extension v1.0.1 for every home service business owner is currently under review in the Chrome Web Store.

3 ways I use AI in my appliance repair company: 1. Transcribing calls on demand in our lead-inbox system (Whisper API). 2. Auto-responding to 4-5 star reviews (we receive ~130 per month) (OpenAI API). 3. Cursor AI – While it’s not AI in the process itself, it generates a lot of AI-powered code when I creating solutions. This has been the most valuable use case so far, allowing me to develop internal tools that automate my business. Some examples include: – Syncing data with HCP – Generating analytical reports – Creating individual technician reports – Developing a payout system integrated with Mercury Bank – Sending various notifications (missed calls, new jobs, canceled jobs, etc.) Hiring a development team would cost tens of thousands of dollars, but I built most of these solutions in just 1–2 days each. How do you use AI in your company?

Update from: 03/04 Currently covered industries: ✅ Bathroom remodeling ✅ Drywall ✅ Electrical ✅ Fencing ✅ Flooring ✅ Garage doors ✅ Home inspection ✅ House cleaning ✅ HVAC ✅ Junk removal ✅ Kitchen remodeling ✅ Landscaping ✅ Lawn care ✅ Painting ✅ Pest control ✅ Plumbing ✅ Pool cleaning ✅ Pressure washing ✅ Roofing ✅ Tree service ✅ Water damage restoration ✅ Window cleaning Products: 1. Industry Research Access comprehensive data and insights about home service industries to make informed business decisions. 2. Company Database Explore our extensive database of home service companies to benchmark performance and identify opportunities. 3. Website Checker Discover valuable insights about home service industry websites and learn where and how your competitors advertise.

Roofers will have some work after the windy weather in Austin – I already saw a few shingles on the road today.

The only reliable metric for measuring Google Business Profile (GBP) performance over time – despite changes in demand and seasonality – is CTR: (phone calls + website clicks) / impressions Unlike other metrics, CTR remains a consistent indicator of how well your GBP ranks for relevant keywords in Maps and the Local pack. While Google doesn’t provide detailed performance analytics, CTR allows you to track visibility and engagement trends even as external factors fluctuate (Correct me if I'm wrong). I spent the entire day analyzing available GBP data across our profiles to uncover this insight. You can see the green Map Rank Tracker and screenshots showing the number of calls from the native GBP Performance report, but these don’t fully reflect how effective your SEO is. Ranking high and getting calls are important, but they don’t tell the whole story. Want to know your CTR and how it has changed over time?