@dogoodvertising

Goodvertising is a blog, a book, but equally a movement to unlock the world-bettering power of brands.

 Worldwide
goodvertising.info
Joined February 2011
  • Tweets13.3K
  • Following1.9K
  • Followers5.1K
2KMedia
Climate Punk on Fast Fashion and Self Confidence: Aja Barber xitter.cf/i/broadcasts/1OyJAWbrX…
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Due to unforeseen circustances, the #webinar #Creativity for Good has moved to the 30th of January 2024 at 3pm CET - book your seat before slots fill up! thomaskolster.com/webinar/
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I’m feeling more hopeless that our industry will stand up to the climate emergency. @brandweekist we need to create brands that inspire change and help all of us live better. stop looking at people as #consumers empower us to be part of the change. #BrandWeek ready to act?
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🟢 Live now: Watch episode 3 of the Climate Punk Podcast with host @thomaskolster and photographer & film director @cj_artist. 💬🌍 Join the global climate dialogue on @WeDontHaveTime: app.wedonthavetime.org/posts… xitter.cf/i/broadcasts/1YpKkwOZr…

🎙️ Get ready for the third Episode of the Climate Punk Podcast! Hosted by Thomas Kolster, this...

Read the full post on We Don’t Have Time | Together we are the solution to the climate crisis

app.wedonthavetime.org
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What are some of the ways we can make a difference in #ClimateChange? #Sufficiency and #Regeneration are some methods according to @Nui_BrandBeing. Check out our recent 10 minute discussion here: youtu.be/-ocypjLz1rA?si=a9vH…
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:10 with Nui Sirikul Laukaikul xitter.cf/i/broadcasts/1YqKDgzjr…
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LIVE at 3pm CET TODAY! Catch 10 minutes with @thomaskolster for an inspired session with @Nui_BrandBeing on #Regeneration and #Sufficiency linkedin.com/events/10-swith…
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I’m so happy to be launching a new online series called :10 or 10 minutes where I speak with great minds across the global about the most pressing sustainability and marketing challenges. First episode airing tomorrow youtube.com/@ThomasKolster - follow here

Thomas Kolster

I tell the hard truths about climate, business, and society and reimagine what’s next Recognized as an ‘Inspirational Leader’ by The Huffington Post Dubbed a ‘pioneer of impact advertising’ by Shots...

youtube.com
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Goodvertising retweeted
LAPITH@bhumharit26 Sep 2023
RT [advertising]: Ad Age News @ejschultz3 and @dogoodvertising's @thomaskolster explore the best and worst purpose marketing ads from brands including Apple, Dove, eBay, Greenpeace and more. 🎙Don't miss the live today at 12:30 p.m. ET: ow.ly/uZYg50PPFEj

Watch: Purpose marketing hits and misses from Apple, Dove, eBay, Greenpeace and more

Purpose marketing expert Thomas Kolster explores the best and worst of some new campaigns.

adage.com
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I hear from more and more people in the community @dogoodvertising about climate #anxiety #despair and loss of meaning in the work that they do in #advertising. Just a quick check/in - how are you feeling?
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Get concrete tools on brand building such as the Arrow and fresh tips for activation. My transformative approach is not only more successful at inspiring action (as proven by @GfK), but it’s also creating brand love. Sign-up now, limited seats available. #Purpose #PostPurpose
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Goodvertising retweeted
Ad Age
@adage26 Sep 2023
Ad Age News @ejschultz3 and @dogoodvertising's @thomaskolster explore the best and worst purpose marketing ads from brands including Apple, Dove, eBay, Greenpeace and more. 🎙Don't miss the live today at 12:30 p.m. ET: ow.ly/uZYg50PPFEj

Watch: Purpose marketing hits and misses from Apple, Dove, eBay, Greenpeace and more

Purpose marketing expert Thomas Kolster explores the best and worst of some new campaigns.

adage.com
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Bud Light is out with their latest commercial after the #Mulvaney support - now supporting the #NFL with #EasyToSunday #EasyToEnjoy. Is this too easy? Or a great all-American come back? Or? youtube.com/watch?v=w2jn4N44…
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It's time to feel more passionately about #LessTalkMoreAction for the #ClimateEmergency. We should be, not just pushing, but shoving #brands towards taking action. #JoinUs Learn more in the #HeroTrap bit.ly/Hero-Trap-Book
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I respect all, but there is no all without a liveable planet - let's act on the #CLIMATEEMERGENCY!
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#masculinity is evolving and maybe it's time to look past what is or isn't between our legs and focus on building bridges and finally bringing everyone around the table to tackle the #climate emergency. @LBBOnline Thanks to LBB! 💪 Check it: bit.ly/440HSdw #kenough
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Bare in mind that without a planet, there wouldn't be a Margot Robbie to fawn over #BarbieMovie #RememberWhatsImportant #ClimateChange #PlasticIsNotFantastic
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“The best things in life aren’t things,” says @thomaskolster author of Goodvertising: Creative Advertising That Cares, who argues that we don't need more stuff, but we do need companies who might help us make our world better 🌎 D&AD Festival talk: bit.ly/3rLlcAg

Thomas Kolster — D&AD Festival with Adobe 2023

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⁉️Got a bit of punk in you? Our latest guest, Douglas McMasterchef & @thomaskolster racked up 🧨1.4M💥 views on @WeDontHaveTime where the episode was recently aired. Missed out? No worries. Here's the link: 👀bit.ly/3D6PEav Subscribe if you're a #ClimatePunk too💢
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Don't miss #ClimatePunk LIVE NOW! xitter.cf/i/broadcasts/1BRJjZXpY… @margaretsalamon @WeDontHaveTime
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