@thomaskolster

Mr. Goodvertising - marketing activist, sustainability normaliser, author (Goodvertising/The Hero Trap) & speaker. Here 2 disrupt! @dogoodvertising

 Worldwide
thomaskolster.com
Joined March 2010
  • Tweets20.4K
  • Following2.3K
  • Followers5.2K
3.4KMedia
Thomas Kolster retweeted
Speaker Agency
@Speaker_AgencyJun 15
Pazarlama ve sürdürülebilirliğin kesiştiği noktada Goodvertising ve The Hero Trap kitaplarının yazarı @thomaskolster , insanların artık markaların değerlerini değil, kendilerine kim olmalarına yardımcı olduğunu satın aldığını anlatıyor. 80'den fazla ülkede sahne almış, Fortune 500 şirketlerine danışmanlık vermiş, Cannes Lions jürilerinde yer almış bir isim. Thomas Kolster'ı dinlemek; pazarlama, liderlik ve sürdürülebilirliğe bakışınızı kökten değiştirebilir. 🌍 speakeragency.com.tr/konusma… #ThomasKolster #SpeakerAgency #Sustainability #Goodvertising
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Neutrality isn’t leadership. It’s avoidance. On the Nordic Business Forum Podcast, Thomas Kolster and Annika Arras unpack why leaders are expected to take a stand. 🎧 youtu.be/9ukdw1qhP4c #Leadership #CorporateActivism #CEOLeadership
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Big ideas deserve a global stage. If you’ve got an impact story, the LIONS Impact Hub at Cannes Lions is calling. Step forward. Share it. thomaskolster.com/cannes
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Thomas Kolster retweeted
Piers Morgan
@piersmorganApr 13
This has gone down very badly with many of Trump’s biggest cheerleaders. He seems to be on a mission to piss off absolutely everyone, for reasons that are beyond my understanding given his current approval numbers.
Remarks
@remarksApr 13
JUST IN: 🇺🇸 President Trump posts image portraying himself as Jesus Christ.
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Thomas Kolster retweeted
Iran Embassy SA
@IraninSAApr 13
And today’s popular music: “blockade” by Trump.
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Marketing alone can’t build future-proof brands. Sustainability alone can’t drive growth. IMPACT LEADERS applications: thomaskolster.com/apply-cmo-…
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Great to see the #Goodvertising movement alive and well. Thanks for sharing this, Joaquim. Discover the book: thomaskolster.com/shop/p/goo…
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2024 was the most effective year for sustainability in a decade. Kicking off 2026 with this one. Fresh WARC data. Gloves off. Let's go. Join us 26 Feb | 15h00 CET 👉 thomaskolster.com/webinar
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First CMO x CSO mini-MBA launches to drive authentic impact in business @worldbiomarkets worldbiomarketinsights.com/f…

First CMO x CSO mini-MBA launches to drive authentic impact in business - World Bio Market Insights

As climate, social, and regulatory pressures grow, brands face an increasingly complex landscape. Marketing leaders encounter rising consumer skepticism. Sustainability leaders are under pressure to...

worldbiomarketinsights.com
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Lessons from 2025: Marketing and sustainability; the story and the substance campaignme.com/lessons-from-… via @Campaign Middle East

Lessons from 2025: Marketing and sustainability; the story and the substance

There’s a myth we need to retire: that sustainability and marketing belong on opposite planets. In reality, especially across the Middle East they could be the best tandem since oxygen

campaignme.com
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Thomas Kolster retweeted
Peggy Gabour
@peggy_gabour22 Dec 2025
Replying to @WhiteHouse
@WhiteHouse
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2025 - season wrap-up. Don’t miss it - have your say linkedin.com/events/watchliv… @adage
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Building brands that matter: Lessons from a decade of the world’s most effective campaigns - proud to be launching this research | via @warceditors warc.com/content/feed/buildi…
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Thomas Kolster retweeted
Mcebo@Rolihlahla9320 Nov 2025
Replying to @SpokespersonRSA @sherwiebp
SA is in charge and means business
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Replying to @sherwiebp
The President will not hand over to a Charge' d' Affaires.
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What do I say to people asking me what do I do?
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thomaskolster.com/webinar it’s free tomorrow effectiveness x impact
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We’ve reached a point where every brand claims to have a “purpose” to save the planet, empower communities, end world hunger. But when everyone is trying to be a hero, no one really is. We’ve romanticized purpose to the point of paralysis.
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If your sustainability story starts with your PR team, it’s already too late.
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Marketing at its best isn’t about selling products, it’s about transforming lives, however small the impact. That’s the energy we need back in the boardroom: seeing people not as consumers, but as changemakers in their own right.
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