Dom

I was just thinking about this, and here's my guess for how LLMs impact marketing over the next 5 Years: 1. Copy is already 100% solved. 2. Static AI Ad Creatives get fully solved next. We're already almost there, but I'm talking about a single, one-click solution for any brand. It will include great copy, images, CTAs, tons of variants, etc. This happens in the next 3-6 months. 3. Video Ad Creatives get solved after that. Similar to Static Ads. Platform has access to your website and brand assets, and can generate killer video Ad Creatives with the click of a button. This includes UGC style ones, more branded ones, more direct response ones, and so on. Short-form and long-form. Performance ads or content-driven. This happens in the next 6-12 months. 4. Then Agentic Media Buying gets fully solved. You give the AI Agent access to ad accounts and parameters (including budgets), and it generates different ad creatives, tests, scales winners, cuts losers, etc. You could probably include Agentic Email Marketing/List Management here. This gets fully solved in 12-18 months. 5. Finally, Agentic Full-Stack Marketing happens. This is where you can provide some basic assets like product details and a brand identity overview, and agents will do everything with the push of a button: create all the funnel assets (design, coding, publishing, integrations, etc), run media buying, provide customer support, manage cash flow, etc. I think this is fully solved in 18-24 months. So after that, how do you win in Years 3-5? Probably it comes down to product, authenticity, and experiences. Product: Product quality, uniqueness, and efficacy become crucial since, with the ability to effortlessly create brands, marketing assets, and content - the physical products themselves become a huge differentiator. Authenticity: Highlighting the faces and people behind the brand are crucial since, in a world of AI Agents and AI content, people will crave human-connection more than ever. You'll see an increase in brands that are driven by dynamic founders who serve as spokespeople and advocates for the brand. AI will do all the marketing but, paradoxically, people will increasingly buy from brands that seem "human." Experiences: The other obvious differentiator for brands to lean-into is the creation of physical, offline experiences. In a world that is increasingly digitalized and agentic, people will crave human-to-human connection and meaning. Brands that can create real experiences like in-person retreats, festivals, conferences, etc will find themselves standing out. --- Obviously this is just me prognosticating. I could be off on my timelines (if I am, it's probably because what I said above happens FASTER and not slower), but it's my best guess.