showing up till someone let me manage their community | 7 times REKT survivor | posts are my personal opinion
web3
Joined October 2020
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many web3 projects today are struggling to build an engaged community, even though they have a good product
there are many projects with thousands, clocking even up to 100k followers but they get maybe 10 likes on average
this is a major problem and i have a few tips for projects to avoid being in this situation, stay with me now...
1. attract the right set of users/members from the start
this is the foundation for every other step
engagement campaigns do more harm than good to your brand
it creates a monetary relationship between you and your community - if there's no reward, they don't participate
this is ineffective on the long run because they don't boost the project in any way, only want a quick cash out. 🫰
2. create a brand identity (a cult)
cult-like communities always have something unique peculiar to them, and it makes them recognizable anytime you see them on your feed.
for example: notice how you automatically think farcaster when you see ‘💜’ or ‘frames’
that's a unique identity, find one for your community.
3. create content that drives engagement
stop posting content that doesn’t resonate with your audience
stop posting content that are either too technical or too broad
👉 instead, use memes, questions and storytelling. leave all the techy stuff in your community channels.
4. encourage user generated content (UGC)
identify your most engaged community members and give them tools and recognition to create content about you
your project grows faster when everyone's talking about it + UGC are more relatable and credible than official posts.
5. always engage back
like, reply and quote people who engage. it makes your followers feel seen and heard (for you it's just a like but it means so much more to them)
couple that with being active in places where the problem you solve is being discussed, watch how the engagement will flow towards you naturally...
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if one or more of those points struck a chord and you want to implement them in your community building, feel free to reach out, and i will help you tailor them to your project or brand.
DOUBLEZEROSEVEN retweeted
If you’re building AI for creatives, perception is a major marketing challenge.
A lot of creatives resist AI because they see it as something that abstracts the creative process. You put something in, AI does the work, and you get something out.
That makes it harder to sell to them because you’re asking them to reconsider their stance on AI.
One way I think companies could start doing this is through UGC: have creators show how they use your tool in their workflow, so their peers can see that using AI doesn’t automatically mean handing the entire creative process over.
Obviously it isn’t going to fix AI’s reputation on its own, but I think it could help people understand how these tools are actually being used.
Curious to see which company does this properly first.
DOUBLEZEROSEVEN retweeted
TabSave helps you save a session, keep its version history, and roll back anytime. No account, no cloud.
Try it: tab-save-chrome-extension.ve…
DOUBLEZEROSEVEN retweeted
stop wasting characters.
here’s how to cut the shit out and sound more natural:
•“in order to” → “to”
•“due to the fact that” → “because”
•“utilize” → “use”
•“with regard to” → “about”
•“at this point in time” → “now”
•“a large number of” → “many”
•“in the event that” → “if”
•“for the purpose of” → “for”
your copy gets better when you stop writing like a press release and start writing like a human.
what would you add here?
DOUBLEZEROSEVEN retweeted
If you’re a founder and can’t hire a social media person yet, here are a few basics for running a brand account:
1. Give people more than product updates. (Talk about your industry, problems in it, etc.)
2. Keep a running list of things to post about (news, questions, learnings, etc)
3. Don’t post every day just because you think you should.
4. Spend a few minutes every day replying to other accounts (with caution)
5. Reply back to people who engage with you.
6. Look at what worked and make more posts like it.
DOUBLEZEROSEVEN retweeted
You can now register your PVC directly on your mobile phone from start to finish.
This video guide you on how you can do that and even help others who can't.
vm.tiktok.com/ZN81bsvuA/
DOUBLEZEROSEVEN retweeted
Being known for everything is the same as being known for nothing.
When a relevant problem comes up, people think of the brands they associate with it.
People won't randomly associate your brand with a problem. You build it by repeating the same thing to the same people.
DOUBLEZEROSEVEN retweeted
Platform expectations matter more than algorithms.
People open each app for a different reason, so your content has to satisfy that reason.
For example:
Twitter → Keep up with and participate in conversations.
TikTok → Be entertained or discover something new.
Instagram → Consume visually compelling content.
The algorithm rewards content that matches the reason people opened the app.
DOUBLEZEROSEVEN retweeted
How many times should you post per day on average?
For research or info based accounts: as much as needed. People follow for the volume.
For others, 1-2 posts, 3 max.
More than that burns your audience out. Especially if it’s all mentally demanding content.
Let them breathe.
