eCommerce
Joined January 2010
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eCommerceCircle retweeted
Black Friday is 22 days out 🕧
Don't launch a new PMAX campaign ❌
Add a promo assets to an existing Asset Group or create a new Asset Group in a campaign that already has history.
eCommerceCircle retweeted
PMAX sees revenue. It doesn't see what you keep.
Add cost_of_goods_sold to your feed and a margin custom label, and you can see gross profit per product and split the catalog by margin.
Then you decide which products get the Black Friday budget.
Do you know which of your top ROAS products actually make money?
eCommerceCircle retweeted
Play a game with me! 🎮👇
Breaking down 5 popular marketing tactics and deciding whether to Keep, Delete, or Upgrade them.
Watch to see my thoughts on:
‣ Budget caps on top-performing campaigns
‣ Product listings
‣ Video strategy & UGC
How many do you agree with? 👇
#PPCChat #GoogleAds
Shopify Brands: 📣
Starting this onth, your compare-at price gets sent to AI shopping agents by default. If your 'was' price isn't real, fix it before the BFCM markdown. The full PMax checklist for Black Friday is in the article 👇
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eCommerceCircle retweeted
Buyers don’t move in a straight line. They search, watch a YouTube video, maybe walk into a store, then search again, after clicking on an Instagram ad.
If you only measure the last click, you miss most of what actually drove the sale.
Glad to share my take alongside @revaminkoff, Matt Shenton, Ezra Sackett, @jeffalytics, and Pauline Jakober (@GrpTwentySeven) in this piece from @GoogleAds. My part is at the end. 👇
More content. More platforms. More decisions. Today’s super-empowered consumer has endless choices, which means you have infinite ways to reach them… but less time to actually hold their attention.
We caught up with a few B2B experts backstage at Rethink to ask one question: What are marketers getting wrong about consumers right now?
Here’s what they had to say:
💡 Reva Minkoff (Founder & President, Digital4Startups Inc.) describes why authenticity beats overproduced perfection.
💡 Matt Shenton (Founder, Brand Schema) cautions us on binary thinking (AI search vs. traditional search).
💡 Ezra Sackett (Director of Paid Search, Monks) shares why the fluidity of the super-empowered consumer is actually beneficial.
💡 Jeff Sauer (CEO, MeasureU) details the reality of fractured, non-linear decision journeys.
💡 Pauline Jakober (Founder, Group Twenty Seven) gears us toward full-funnel momentum with Demand Gen & YouTube.
💡 Menachem Ani (Founder & CEO, JXT Group) recommends measuring the entire journey, not just the final click.
👇 Watch below for the details.
What’s the biggest consumer shift challenging your team this year?
eCommerceCircle retweeted
More content. More platforms. More decisions. Today’s super-empowered consumer has endless choices, which means you have infinite ways to reach them… but less time to actually hold their attention.
We caught up with a few B2B experts backstage at Rethink to ask one question: What are marketers getting wrong about consumers right now?
Here’s what they had to say:
💡 Reva Minkoff (Founder & President, Digital4Startups Inc.) describes why authenticity beats overproduced perfection.
💡 Matt Shenton (Founder, Brand Schema) cautions us on binary thinking (AI search vs. traditional search).
💡 Ezra Sackett (Director of Paid Search, Monks) shares why the fluidity of the super-empowered consumer is actually beneficial.
💡 Jeff Sauer (CEO, MeasureU) details the reality of fractured, non-linear decision journeys.
💡 Pauline Jakober (Founder, Group Twenty Seven) gears us toward full-funnel momentum with Demand Gen & YouTube.
💡 Menachem Ani (Founder & CEO, JXT Group) recommends measuring the entire journey, not just the final click.
👇 Watch below for the details.
What’s the biggest consumer shift challenging your team this year?
eCommerceCircle retweeted
Are you ready for Black Friday?
How to win with Google Ads and Performance Max in 2026 🏷️
eCommerceCircle retweeted
Today is GML 🚨
11 years ago today I was sitting at @Google NYC for Mobile Guru Day.
The whole pitch back then was mobile-first.
Smartphone screens. Micro-moments. Queries shifting to phones at 47% YoY while desktop went negative. That was the future they were selling, and they were right.
Heading into GML today, I'm thinking about how many of those generational shifts I've watched come and go. Mobile. Smart Shopping. Responsive Search Ads. PMAX. AI Max. Demand Gen.
Things change. People change. Times change. The platform changes.
The advertisers who win aren't the ones who saw it coming. They're the ones who adapted fast when it got here.
It’s GML eve! I’m here on the ground and things are coming together for Google Marketing Live 2026 to kick off tomorrow at Google in Mountain View CA.
Register for the keynote livestream at 9am Pacific / 12pm Eastern: googlemarketinglive.com
AND . . .
Stick around after the keynote for a special episode of Ads Decoded!
I’ll be sitting down with product leaders behind some of the day’s biggest announcements for Search, YouTube, Creative & Measurement.
eCommerceCircle retweeted
Before you launch a new campaign, get clear on three things:
⭕️ What problem are we solving?
⭕️ What does success look like?
⭕️ How long do we measure?
Testing without guardrails = Expensive guessing 📊
eCommerceCircle retweeted
ITS LIVE!!!
PODCAST IS LAUNCHED
👉 ‘KARTWORTHY BY KLIENTBOOST’ ON YOUTUBE
👉 @ KARTWORTHYPODCAST ON YOUTUBE
👉 APPLE AND SPOTIFY LOADING
LIKE, SUBSCRIBE, FEEDBACK PLEASE.
Shoutout:
Adam Riback
@OpsWithKeyan
@MenachemAni
@samarowais
MORE TO COME. WE’RE SO BACK!
eCommerceCircle retweeted
Honored to be included in this year's Top 100 Most Influential PPC Experts from @ppcsurvey 🏆
eCommerceCircle retweeted
The 5-Step Process To Setting Crystal Clear PPC Goals. via @MenachemAni: hubs.li/Q03Fc_Jm0
#PPC #PaidSearch #SEM
eCommerceCircle retweeted
How do you get your Google Ads to show in AI Mode and AI Overviews?
- PMAX campaigns
- Shopping campaigns
- Search campaigns using Broad Match
- AI Max for Search
eCommerceCircle retweeted
Lead Gen: When should you avoid Performance Max? 🤖
Google wants advertisers to adopt Performance Max, but it's not always the answer for lead-gen campaigns. Here are 4 times you should stick to Search:
eCommerceCircle retweeted
NEW on @sengineland 🆕
How to expand from Meta Ads into Google Ads 📣
Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum growth.
eCommerceCircle retweeted
Honored to be included TWICE in the @sengineland Top 10 for 2024! 💪
Top 10 PPC expert columns of 2024 on Search Engine Land via @MrDannyGoodwin searchengineland.com/top-10-…
eCommerceCircle retweeted
NEW 📣 @sengineland
The future of paid search: 3 predictions for Google Ads in 2025
Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.
eCommerceCircle retweeted
Time to vote! 🗳️
The folks at @ppcsurvey are back with this year's shortlist!
Calling PPC professionals to take The State of PPC survey and vote on their favorite experts. 👇
eCommerceCircle retweeted
Have you registered for @SMX?
📣 Join @KerriAmodio, @gregfinn, @bgtheory, and myself for tomorrow's roundtable discussion!
🎙️ TOPIC: Have you switched to the new PPC mindset?
❓ Overtime live Q&A
📆 Tomorrow: Wednesday — November 13, 2024
