Evan Seech | Ads & Funnels retweeted
Hear me out
Upwork is legit underrated for newbies trying to get their first client
You won’t get a whale
But if you do good outreach on that platform (like a legit good loom video or even a small D100) you can find some clients fast
People on there are actively searching for the exact thing you sell.
Like literally asking for it
Prob not your best clients for sure
But Dream 100 them with a little guarantee-based offer and you'll cook
I sprinted for 7 years straight building scaling my business from 0 → 100k/mo
Then burnout hit me like a freaking bus.
Quite literally right when we got to the number I'd been chasing.
Ended up in a 3-month dip where my energy and focus were just gone.
Looking back though
You HAVE to sprint at the start.
From zero you just gas it to your first big number as fast as possible.
But once you hit it there's a next one.
And the goalpost just keeps moving.
We're on the way to the next one right now and I still catch myself slipping back into sprint mode
And the hardest part is ALWAYS just pulling hours back.
Once you get to a certain point though
You learn the importance of protecting your peak energy hours and putting the most important stuff in there.
For me that's at night.
So the big stuff gets done after 8pm and the rest of the day is lighter maintenance work.
TLDR is just to be smart about things
There are times to work your tail off
And there are times to pull back
Just gotta know what kind of season you’re in.
Evan Seech | Ads & Funnels retweeted
Ads that LOOK like ads just don't do well
Every format cooking for B2B and coaching right now is basically organic content with a CTA slapped on the end
Find something that went viral in your niche and make your ad in that format
That's really it
Hear me out
Upwork is legit underrated for newbies trying to get their first client
You won’t get a whale
But if you do good outreach on that platform (like a legit good loom video or even a small D100) you can find some clients fast
People on there are actively searching for the exact thing you sell.
Like literally asking for it
Prob not your best clients for sure
But Dream 100 them with a little guarantee-based offer and you'll cook
Ads that LOOK like ads just don't do well
Every format cooking for B2B and coaching right now is basically organic content with a CTA slapped on the end
Find something that went viral in your niche and make your ad in that format
That's really it
Evan Seech | Ads & Funnels retweeted
There comes a point where you just have to break shit with your agency in order for it to grow.
I remember when I signed 8 setup clients in 1 month
Our delivery straight up couldn’t handle it.
We didn't really get churn from it...
But that’s only because Cam and I were working 12-14 hour days to keep up.
Definitely shaved some years off our lives 🤣
If you're a newer agency, or you're about to enter a scaling phase:
Just expect shit to break
Then learn from it
Get your systems in place.
And have it ready before the next wave of clients pile in.
Evan Seech | Ads & Funnels retweeted
Just a list of the best retargeting ad setups we have done on accounts:
1. Lead form leads your setter never got a hold of get sent to a call funnel
2. Low-ticket buyers who never bought the high ticket get direct response ads to a call funnel
3. Same with challenge ticket buyers who never booked^^
4. Applied but never booked? Their ads go straight to a calendar. (this indeed cooked)
Just make to sure to turn off Advantage+
For retargeting ads we like to run demo style ads, heavy educational stuff, direct offers and guarantee-led ads
I also throw all past winners over the past 6-8 months into an ad set with a cost cap towards my retargeting audience.
That works well too.
There comes a point where you just have to break shit with your agency in order for it to grow.
I remember when I signed 8 setup clients in 1 month
Our delivery straight up couldn’t handle it.
We didn't really get churn from it...
But that’s only because Cam and I were working 12-14 hour days to keep up.
Definitely shaved some years off our lives 🤣
If you're a newer agency, or you're about to enter a scaling phase:
Just expect shit to break
Then learn from it
Get your systems in place.
And have it ready before the next wave of clients pile in.
Tomorrow at 6PM EST
Let’s get ready to cook
Free Live class
How to Sign Whale Clients with Ads
Link is in the description 👇
Sign Up For The Class: training.sellmoreonline.io
Tomorrow (Wednesday) 6PM EST
Just a list of the best retargeting ad setups we have done on accounts:
1. Lead form leads your setter never got a hold of get sent to a call funnel
2. Low-ticket buyers who never bought the high ticket get direct response ads to a call funnel
3. Same with challenge ticket buyers who never booked^^
4. Applied but never booked? Their ads go straight to a calendar. (this indeed cooked)
Just make to sure to turn off Advantage+
For retargeting ads we like to run demo style ads, heavy educational stuff, direct offers and guarantee-led ads
I also throw all past winners over the past 6-8 months into an ad set with a cost cap towards my retargeting audience.
That works well too.
Evan Seech | Ads & Funnels retweeted
If you sell B2B or coaching, Q4 can be your most profitable quarter.
(it's not just for the e-com boys)
But ONLY if the right pieces are in place before November hits.
You can't be in testing mode in Q4.
CPMs can fly and your account gets volatile.
And late in Q4 people get worse at showing up to sales calls.
So waiting till November to start testing new funnels and offers is WAY too late.
I run ads for some of the biggest household name companies in B2B and the agency space.
Every Q4 we roll out the same plays for ourselves and for them.
So I put every single one in one video.
Inside:
1. 5 Q4-friendly funnels to layer on without killing your main one
2. Why you don't add a funnel until you're past $1,000 a day
3. Using a 2nd, 3rd and 4th ad angle to keep the account stable
4. Running your winning hooks in new ad styles
5. When a second ad platform is worth it, and the one I'd pick for B2B and coaching
6. Building an email + SMS list and the 3-5 value emails a week that warm it up
7. The Q4-only mega offer we sell to current clients and our list
8. Reactivation plays with a webinar or a 3-day challenge
Want it?
• Comment “Q4”
• Follow me so i can DM you
Evan Seech | Ads & Funnels retweeted
Everyone says going out on your own is risky
A salary ain't stable either lol
You get fucking canned and guess what
You're cooked
Zero income coming in and now you're job hunting in this market
Everything's got a risk
If you sell B2B or coaching, Q4 can be your most profitable quarter.
(it's not just for the e-com boys)
But ONLY if the right pieces are in place before November hits.
You can't be in testing mode in Q4.
CPMs can fly and your account gets volatile.
And late in Q4 people get worse at showing up to sales calls.
So waiting till November to start testing new funnels and offers is WAY too late.
I run ads for some of the biggest household name companies in B2B and the agency space.
Every Q4 we roll out the same plays for ourselves and for them.
So I put every single one in one video.
Inside:
1. 5 Q4-friendly funnels to layer on without killing your main one
2. Why you don't add a funnel until you're past $1,000 a day
3. Using a 2nd, 3rd and 4th ad angle to keep the account stable
4. Running your winning hooks in new ad styles
5. When a second ad platform is worth it, and the one I'd pick for B2B and coaching
6. Building an email + SMS list and the 3-5 value emails a week that warm it up
7. The Q4-only mega offer we sell to current clients and our list
8. Reactivation plays with a webinar or a 3-day challenge
Want it?
• Comment “Q4”
• Follow me so i can DM you
Evan Seech | Ads & Funnels retweeted
Easy way to tell if your lead magnet is actually good
You should be able to charge at LEAST $500 for it
That's a good lead magnet
If you don't feel that
Don’t even bother
Your free shit absolutely must be valuable
Everyone says going out on your own is risky
A salary ain't stable either lol
You get fucking canned and guess what
You're cooked
Zero income coming in and now you're job hunting in this market
Everything's got a risk
Easy way to tell if your lead magnet is actually good
You should be able to charge at LEAST $500 for it
That's a good lead magnet
If you don't feel that
Don’t even bother
Your free shit absolutely must be valuable


