Evan Seech | Ads & Funnels

I sprinted for 7 years straight building scaling my business from 0 → 100k/mo Then burnout hit me like a freaking bus. Quite literally right when we got to the number I'd been chasing. Ended up in a 3-month dip where my energy and focus were just gone. Looking back though You HAVE to sprint at the start. From zero you just gas it to your first big number as fast as possible. But once you hit it there's a next one. And the goalpost just keeps moving. We're on the way to the next one right now and I still catch myself slipping back into sprint mode And the hardest part is ALWAYS just pulling hours back. Once you get to a certain point though You learn the importance of protecting your peak energy hours and putting the most important stuff in there. For me that's at night. So the big stuff gets done after 8pm and the rest of the day is lighter maintenance work. TLDR is just to be smart about things There are times to work your tail off And there are times to pull back Just gotta know what kind of season you’re in.

Hear me out Upwork is legit underrated for newbies trying to get their first client You won’t get a whale But if you do good outreach on that platform (like a legit good loom video or even a small D100) you can find some clients fast People on there are actively searching for the exact thing you sell. Like literally asking for it Prob not your best clients for sure But Dream 100 them with a little guarantee-based offer and you'll cook

Ads that LOOK like ads just don't do well Every format cooking for B2B and coaching right now is basically organic content with a CTA slapped on the end Find something that went viral in your niche and make your ad in that format That's really it

There comes a point where you just have to break shit with your agency in order for it to grow. I remember when I signed 8 setup clients in 1 month Our delivery straight up couldn’t handle it. We didn't really get churn from it... But that’s only because Cam and I were working 12-14 hour days to keep up. Definitely shaved some years off our lives 🤣 If you're a newer agency, or you're about to enter a scaling phase: Just expect shit to break Then learn from it Get your systems in place. And have it ready before the next wave of clients pile in.

Just a list of the best retargeting ad setups we have done on accounts: 1. Lead form leads your setter never got a hold of get sent to a call funnel 2. Low-ticket buyers who never bought the high ticket get direct response ads to a call funnel 3. Same with challenge ticket buyers who never booked^^ 4. Applied but never booked? Their ads go straight to a calendar. (this indeed cooked) Just make to sure to turn off Advantage+ For retargeting ads we like to run demo style ads, heavy educational stuff, direct offers and guarantee-led ads I also throw all past winners over the past 6-8 months into an ad set with a cost cap towards my retargeting audience. That works well too.