Building & scaling my own brands on TikTok Shop. Helping others do the same.
Joined January 2022
- Tweets1.7K
- Following88
- Followers3.7K
- Likes3.1K
Matt Strafford retweeted
Man, I actually can’t believe I hit my first $50k day in ecom 6 years ago. I’ve been doing this shit for so long it’s crazy to look back on. I’ve barely had time to reflect. Ecom has been my whole life since I was 16 & trust me, this shit never slows down. I’ve never had a 9-5, I’ve never had any form of job in fact. My whole life has always been ecom.
I’ve seen a lot of people come & go in this industry. I’ve had a couple friends that started dropshipping around the same time as me that have gone on to build $50 million companies in various different industries. Whether it’s saas, tech, crypto, or anything in between. There’s been times (a few years ago) where I wondered if I should also deploy my ecom skills into different industries (like they did) but I’m honestly so glad I never did. Even though it can be difficult to see at times, there’s monumental upside in choosing the right vertical & dedicating your life to it.
One small regret I do have though is that I haven’t really documented my journey enough. I’m looking back at this $50k screenshot in my camera album from 6 years ago thinking ‘damn, what a time’. But tbh, if I started documenting my life 5 years ago, I probably would have got very distracted.
Regardless, now seems like the right time for me to start…
Our ecom brands (& my other companies which I’ve rarely spoken about) are in a stronger position than ever - the path to $100m has never been clearer.
I’ve already invested north of $100k in YT content in the past few weeks & I haven’t even posted a single vid yet…
We’ve got a LOT of cool shit planned: life in dubai, traveling the world, behind the scenes building global brands, behind the scenes investing in other businesses - we’re going to be covering it ALL.
Stay tuned, because take over season is about to fkin commence….
SIX YEARS AGO - I actually used to run a home appliance brand in the UK & I was telling my ex girlfriend’s mum about it.
She said she’d seen the ads all over, but she “would never purchase because of X”. I never even knew X was a problem (because I wasn’t a 40 year old woman).
Anyway, I went ahead & fixed X messaging on the website & we went on to scale rev 5X in the next 4 weeks.
Which lead to my FIRST EVER £50k DAY.
MORAL OF THE STORY: chat to hot moms more.
Btw, she was also the first person that told me that I need to double all our font sizes - she joked about how she needed a stronger pair of glasses to read our website……
Many, many lessons in there.
