AdTherapist: helping Marketers & Agencies get better skills, relationships & results through strategy, consulting & training.

@gillianrightford.bsky.social
Joined April 2009
Everything you've always wanted to know about Adtherapy and what I do all day in this masterfully produced podcast by @Gasp_4 @Giles_Edwards.
“We associate creativity with risk but it’s actually boring that's risky”. #CTAPod📣 catch @grightford listens to @fer_machado123 & @rorysutherland's view of creativity & risk. But what agencies should do more of is help the client mitigate that risk: gasp.agency/media/call-to-ac…⚡
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Gillian Rightford retweeted
Go @paigehbuckner @AllRaise 🙌 "I think about all the men we know by first name only: Jeff + Sam + Mark + Marc. Our job is to help add to the pantheon, with Kirsten + Aileen + Daniela. Those are the names we pattern-match against, and lore is everything in venture & startups.”
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I’m so sad about this story. I had a controlling and abusive boyfriend at 16. If he’d had whatsapp and other ways to monitor and control me, he definitely would have. When he phoned me, he had to go through my dad, who saw him clearly as the danger he was. 😢
News24 Sunday reports that Ethan Coetzee sent Cameron Waldeck-Cooks 22 000 WhatsApp messages in February & insisted she log into Microsoft Teams while studying so he could monitor her. They broke up in early July but he corned to message her. They were bothdead a month later.
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Dear @Uber_RSA given my last contact with you I’m not expecting any intelligent non-bot answer but am curious why your map directs drivers off the highway at night. I’d rather have fewer traffic lights and keep the wheels moving. Feels safer.
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Gillian Rightford retweeted
An oldie but a goodie. In 1968 a bunch of entitled hippy bastards sent a letter detailing their specious demands to the Warden and Fellows of Wadham College, Oxford. This was their letter of reply, which speaks to how far the academy has since fallen.
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Agree. It’s a very disappointing comment. We/they should be so proud of the work she does and has done for many years, and this ultimate award. Churlish from him.
If should be a much bigger story that @geordinhl thinks Navi Pillay's work doing *literally her job* is divisive. She's just been named a Nobel Peace Prize winner, and the 2nd biggest party is unable to congratulate her cause she made a finding based on evidence?
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Such a good read.
So soul-crushing to read. Slack could have been an incredible independent company, especially in the age of AI and agents. I know $27B is an insane amount of money, but I am 100% sure they regret selling. I know I would, especially after reading this. No amount of money can justify this, especially if you are already doing $1B+ in ARR. “… Everyone took accountability for their piece of the puzzle. And everyone felt a deep responsibility to each other to eliminate papercuts, own and fix chronic issues, and strive to do the best work of our lives. At Salesforce, Stewart was baffled by the breadth and depth of operational inefficiency. He witnessed executives green-lighting high-priced celebrity appearances while making cuts to things like inter-office employee travel. He saw VPs overhiring by thousands of people, then laying off thousands in subsequent quarters. An annual event for tenured and executive staff named Laulima (Hawaiian for “many hands”) cost millions to fly everyone to Hawaii and put them up in fancy hotels.”
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Bless all the Grade 1 teachers.
Here’s the incomparable Dave Allen discussing how to teach your child the time. It’s one of the most perfectly delivered stand up comedy performances of all time. Absolute genius.
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Gillian Rightford retweeted
Some boys are made for a field 😉❤️
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Gillian Rightford retweeted
A message everyone needs to hear.
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Gillian Rightford retweeted
Those that follow what I do know of my passion for the spoken word. To be a wordsmith has long been a dream of mine and I have such a long way to go. There are times when I stumble across profound work and I want to shout about it from the hilltops. This is one of those moments. Meet ‘The Bee’, (thebee.theartist) spoken word poet, artist, and performer known for powerful, emotionally raw pieces often shared through platforms like Button Poetry, where I found this masterpiece. Enjoy 🎥 TikTok - vm.tiktok.com/ZGdC7njTD/
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Gillian Rightford retweeted
“On notice”. On social media. Cos, court filings would reveal that your client’s response to questions was to demand to see the evidence 😂
We formally put Vanity Fair and Condé Nast on notice regarding the false and defamatory allegations published about our client, Jared Kushner. Serious questions are now being raised about the credibility of this reporting, including by independent journalists. Despite repeated requests, the author has failed to produce a single bank statement, wire transfer record, account number, or other verifiable evidence supporting these extraordinary accusations. We have seen no indication that Vanity Fair conducted any independent verification of these claims before publishing them. We call on Vanity Fair to clarify publicly whether it independently verified these allegations and, if so, what evidence supports them. Or did it simply republish the author’s claims without conducting its own fact-checking? We have demanded that Vanity Fair remove the article and preserve all records relating to its reporting, fact-checking, editorial review, and publication. Letter attached. More to come.
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❤️❤️❤️❤️❤️❤️
What a beautiful gesture ❤️ Credit to @lesterkk and @CapeTalk
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Gillian Rightford retweeted
‘The first day after a death, the new absence Is always the same; we should be careful Of each other, we should be kind While there is still time’ - Philip Larkin
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Bless that last guy.
OMG. How did it ever get this bad? I don't think that the US can be fixed.
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Gillian Rightford retweeted
Best social media advice of the day!
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What a great quote.
“I lived so carefully, thinking someone was watching. But the stage was empty, the audience never came.” - Osamu Dazai Osamu Dazai (1909–1948) was a celebrated Japanese novelist known for exploring loneliness, identity, guilt, and the darker sides of human existence. His most famous works, No Longer Human and The Setting Sun, continue to resonate with readers through their emotional honesty and powerful portrayal of human struggles. The quote, “I lived so carefully, thinking someone was watching. But the stage was empty, the audience never came,” reflects the regret of living in fear of other people’s judgment. It compares life to a performance, where someone constantly seeks approval from an audience that may not even be paying attention. The deeper message is that people often sacrifice their happiness and freedom worrying about what others think, only to realize that most people were never watching as closely as they imagined. Life is too short to spend it performing for an audience that may never exist.
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Sounds fun for Jhb people
I'm hosting a workshop next month. Please share 😊
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Seems prescient.
After the Space Shuttle Challenger exploded in January 1986, Nobel Prize-winning physicist Richard Feynman was appointed to the presidential Rogers Commission. Many officials expected the famous scientist to serve mainly as a respected figure on the panel. Feynman had other ideas. He began cutting through the usual process and went directly to NASA engineers and workers on the ground. What he uncovered was bigger than a single mechanical failure. Engineers had repeatedly warned that the solid rocket booster O-rings could become dangerously vulnerable in freezing temperatures, but those warnings had not been properly acted upon. NASA management had softened the seriousness of the risk to keep launch schedules moving. During a nationally televised hearing Feynman demonstrated the problem in a way anyone could understand. He took a piece of the O-ring rubber, clamped it, and placed it into a glass of ice water. When he removed it the rubber had lost its ability to return to its original shape. The simple demonstration showed millions of viewers exactly what cold temperatures could do to the material that was supposed to help keep the booster sealed. Feynman refused to allow public relations concerns to weaken the commission’s conclusions. He was battling terminal cancer while working on the investigation, but he threatened to remove his name from the official report unless his own independent findings were included. His analysis appeared as Appendix F. Official estimates had placed the probability of failure at roughly one in 100,000, while engineers working with the system believed the risk was much closer to one in 100. He ended with a warning that became one of the most remembered statements from the investigation: “For a successful technology, reality must take precedence over public relations, for nature cannot be fooled.” Feynman died two years later, in February 1988, at the age of sixty-nine. His refusal to accept institutional excuses showed why engineering and science depend on something simple but difficult: when the evidence says something is wrong, reality has to matter more than schedules, reputations, or public relations.
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🤣🤣
The funniest thing about Airbnb owners crashing out on threads is that their main response to everyone is "go stay in a hotel then" without somehow realizing that people have decided to stay in hotels instead and this is Airbnb trying to bring people back.
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