
Previous: digital practice lead & SaaS startups. Now building @team201chi.
Chicago, IL
Joined November 2008
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- Following1.9K
- Followers880
- Likes434
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More exciting news today...Lacework has been named a @G2 Leader across four categories along with being awarded 12 badges in the #G2 Fall 2022 reports 🎉 Thank you to our customers for their trust, support and valuable feedback: laceworkinc.net/3DXdB4f #cloudsecurity
.@elonmusk how do I sign up for @TwitterBlue for multiple profiles from one iOS device? Currently only able to subscribe for one.
Haley Hebert retweeted
Companies are going to learn there are two cohorts of employees:
Cohort 1: the 9-5, tell me what to do and I’ll do it but never go above and beyond. The “worker”
Cohort 2: want to climb, grow and build a career. The “careerist”
Both are fine but know & manage the difference.
Haley Hebert retweeted
Some questions from the Stoics to ask each day...
-Is this in my control? (Epictetus)
-Is this essential? (Marcus Aurelius)
-What’s the worst case scenario? Am I prepared? (Seneca)
-Where did I fall short? Where did I improve? Where can I do better? (Seneca)
Haley Hebert retweeted
THREAD: 10 significant lies you've been told about marketing:
On email marketing, ads, and referrals.
Haley Hebert retweeted
Always. Be. Optimizing! Here are 3 tactics to improve @GoogleAds #CTR:
1️⃣Use dynamic keyword insertion #DKI
2️⃣Pause keywords with < 1.5% CTR
3️⃣Use #responsiveads
Which will you use first to boost performance? #GoogleAds #PPC
Haley Hebert retweeted
slack not working and sending everyone's messages out of order is truly the perfect start to this week and 2021
Haley Hebert retweeted
The clearest sign of finding product-market fit is feeling "pull" from the market.
But what does "pull" look like?
👇 Read on 👇
Haley Hebert retweeted
Snowflake is a good reminder that TAMs are an arbitrary number
⁃Find a known problem
⁃Build a better solution
⁃Expand your offering
For enterprise companies, first to market is less important. Listen & build in a space where customers will pay.
Haley Hebert retweeted
Business writing 101.
∙ Shorten your sentences.
∙ Make your point fast.
∙ Shorten the introduction.
∙ Use simple words.
∙ Add graphs and statistics.
∙ No buzzwords.
∙ Use more periods, fewer commas.
∙ Write for skimming, not deep reading.
∙ Bold the main takeaways.
Haley Hebert retweeted
Tactics from today's best sales teams baked into a collection of templates:
🥰Case Study Template
📩Cold Email Template
🕵️♂️Competitor Comparision Chart
🥊Sales Battle Card
📞Sales Script
📆Sales Onboarding Schedule
⏰Sequence Strategy
💰 Pricing Comparison Calculator
The Sales Enablement Toolkit: The ultimate asset pack to accelerate your sales approach producthunt.com/posts/the-sa…
Haley Hebert retweeted
It’s time for another @fast content strategy update.
This week I’m sharing how our paid strategy complements our organic strategy (a thread).
Haley Hebert retweeted
Looking for a new opportunity? 🔍#Team201 is looking for fresh talent!
Check out our open roles here:
👉Sr Marketing Campaign Manager: buff.ly/3fGsI4E
👉Paid Media Lead: buff.ly/2OxLUWg
#marketingjobs #chicagojobs #hiring
Haley Hebert retweeted
Anyone who’s done one knows that rebranding is a grueling process. Which is why we’re so happy to announce that ours is complete! Take a look at the new #Team201: team201.io
#rebrand #helloworld


















