(7/8) The takeaways: cold outreach is tough - respect to all those grinding👊- and it’s hard to establish trust via cold call. Owners are often putting out fires, not sitting at a desk checking voicemail. The volume math only works if you can reach them in the first place, and reaching them at all was the wall we kept running into. Expensive lesson, but glad we tested it. We're now focused on deepening our relationships within industry networks we already know, educational content that builds the same credibility the mailer was supposed to, and the referral partners who already trust our work.