Harry

We just raised $7.7M to kill every subscription for agents. Introducing monid.ai, the openrouter for agent tools. Your agents can now: > discover, run, and pay for tools at runtime > use 2,500 APIs through one connection: leads, SEO, marketing, search, ecommerce, stocks, video/image/music/3D gen, agent email & phone > pay per call, 0 subscriptions

Most people don’t know that I got my first "serious" job at 14. It was over a decade ago at a digital marketing startup founded by math PhDs. We were optimizing SEO and running ads for TikTok and Toutiao back when the landscape looked completely different. Since then, I’ve led distribution at startups (scaling from 0 to 2M+ users) and consulted for Fortune 500s on GTM and market research. But despite that decade of experience, launching @timelapsio two months ago has been a massive reality check. I’m starting from zero again. The playbook for performance ads, SEO, and the rise of AEO/GEO has changed so much, and I am learning (and building) new skills every day. We’re growing fast, and I want to document the actual lessons (not the polished PR version) as we build the website and the brand. If you’re currently building something from zero or just wanna see the "behind the scenes" of a 0-to-1 journey, let’s chat!

Most brands don't know if their marketing is really working. They launch campaigns. Spend real money. Watch the dashboards. Then hope. Months later, a report arrives explaining what happened. The campaign is over. The budget is gone. The market has already moved. That's how brand tracking has worked for years. Henk and Harry are repeat founders with exits behind them - two decades building brand trackers for the world's largest brands on one side, a startup built and sold plus a market research career on the other. They'd watched the same problem from the inside for years. Tracking was expensive. Slow. Built around snapshots. Not how brands actually grow. So they built Timelaps: An AI-native brand tracker that continuously surveys thousands of real consumers and shows whether your marketing is moving the metrics that matter. Brand awareness. Consideration. Preference. Category ownership. Brand growth. Research-grade tracking. Updated continuously. Running in days instead of months. At a fifth of the cost of traditional tracking. From "What happened?" to "What's happening right now?" 🎙️ @henkpret & @harryzhangs, Co-Founders @timelapsio on @fondocom @thestartpod Huge thanks to @EragonAI for making this episode possible!

Today, we’re announcing Timelaps.  Because it’s clear that brand building is back, but brand tracking isn’t ready. AI has commoditized the "how." When anyone can generate a high-quality ad or a functional product in seconds, creation is no longer your moat. Your brand is. It can’t be done in a prompt. And you can’t deepfake mindshare and preference.  That’s why we’re betting on the next generation of brand builders.  But they face a huge obstacle knowing if their work is effective. Because brand tracking is stuck in 1998. It costs six figures. It takes three months. It arrives as a slide deck that gathers dust. So their options are to pay and wait, or guess. We’re building Timelaps to change that. We’re bringing research-grade brand intelligence to the challenger brands, the startups, and the creators who have been "flying blind" for years. And we’re giving enterprises agency-level tracking without the agency-level price and wait. • Continuous: Always-on data, not quarterly waves. • Credible: Built on the science of brand building. Designed by tracking experts. • Accessible: Finally, brand tracking that doesn't require a Fortune 500 budget. The "Brand Era" is back. Timelaps is the scoreboard.