Fractional Creative Director. Advertising & PR faculty @UTAustin | Founder @BenefitBranding | Former @mitscoots & @USAirForce vet.
Austin, Texas
Joined February 2012
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Be like @MacMcCannTX and come be a guest speaker for my @UTexasMoody classes. A super casual adv/pr talk with some of the smartest students you’ve ever met. #HookEm
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Clicked into a link on FB talking about UT Advertising being ranked #1 (as an alum, Hook'em) in their MA and found one of my former classmates @hellotimscott: advertising.utexas.edu/news/…
Waking up pre 6am is always such a pain in the ass.
But for me, it’s always turned into a better day.
Prepping for Monday on Sunday night is a superpower.
For sure enjoy the weekend, but even one hour to think on how best to start my week has had huge returns.
Can totally attest to this from 20yr of writing audio copy. Always lean positive. No one wants to be scared or negged into anything. research-live.com/article/ne…
Good!
There is a TON of absolute trash inventory out there. marketingbrew.com/stories/20…
Tim Scott retweeted
25 Biggest Advertisers In The World:
25. Pepsi🥤 - $3 billion
24. Nike 👟 - $3.8 billion
23. Walmart 🏪 - $3.9 billion
22. Estee Lauder 💄 - $3.91 billion
21. Stellantis 🚗 - $4.3 billion
20. Coca-Cola 🥤 $4.32 billion
19. Toyota 🚗 - $4.4 billion
18 McDonald's 🍔 - $4.5 billion
17. Warner Bros 🎬 - $4.8 billion
16. Tencent Holdings 🤖 - $4.9 billion
15. Volkswagen 🚙 - $5 billion
14. JD . com 👕 - $5.1 billion
13. Booking . com ✈️ - $6 billion
12. AB InBev (Budweiser) 🍺 - $6.8 billion
11. Walt Disney Corp 🎬 - $7.2 billion
10. Comcast (Sky / NBC) 📺 - $7.7 billion
9. Unilever 🧼 - $7.8 billion
8. Google 💻 - $7.9 billion
7. Nestle 🍫 - $8 billion
6. LVMH 👗 - $10.4 billion
5. Proctor & Gamble 🧴 - $11.1 billion
4. Alibaba 🎧 - $12.6 billion
3. L'Oreal 💄 - $13.1 billion
2. ByteDance (TikTok) 📱 - $19.2 billion
1. Amazon 🛍️ - $20.6 billion
-----
Top 25 ranked by ROI:
For every $1 they spent - how much revenue did they make in 2022:
25. L'Oreal 💄 - 2.9x
24. Booking . com ✈️ - 2.9x
23. ByteDance (TikTok) 📱 - 3.2x
22. Estee Lauder 💄 - 4.5x
21. McDonald's 🍔 - 5.2x
20. Warner Bros. Discovery 🎬 - 7x
19. Proctor & Gamble 🧴 - 7.2x
18. LVMH 👗 - 7.6x
17. Unilever 🧼 - 7.7x
16. Anhsuser-Busch InBev 🍺 - 8.5x
15. Coca-Cola 🥤 - 10x
14. Alibaba 🎧 - 10.7x
13 Amazon 🛍️ - 10.9x
12. Walt Disney Corp 🎬 - 11.5x
11. Nike 👟 - 12x
10. Nestle 🍫 - 12.4x
9. Comcast Corp 📺 - 15.8x
8. Tencent Holdings 🤖 - 16.8x
7. PepsiCo. 🥤 - 28.8x
6. JD . com 👕 - 29.7x
5. Google (Alphabet) 💻 - 35.8x
4. Stellantis 🚗 - 44x
3. Volkswagen 🚙 - 58.8x
2. Toyota 🚗 - 60.7x
1. Walmart 🏪 - 146.9x
-----
Breakdown...
1. Amazon
Here's the craziest part....
Amazon spent $20.6 billion, which makes them the biggest advertiser EVER.
However, they made $37.7 billion from their own ad platform.
Amazon now make more from ads than they do from Prime.
2. Where is Apple?
Only spent $1.8 billion in 2022. Close - but no cigar.
3. What about Pharma?
Pfizer is the largest ad spender in Pharma - but only spent $2.8 billion.
4. What about Meta?
Zuck almost made it to the list...
Amount spent: $2.6 billion
Revenue: $116.6 billion
ROAS: 44.8x
5. US Dominance 🇺🇸
The vast majority of the companies are from the USA:
🇨🇳 China has 4 companies = Ali, Bytedance, JD and Tencent.
🇫🇷 France has 2 companies = LVMH and L'Oreal
🇪🇺 UK, Netherlands, Switzerland and Belgium have 1 company each = Unilever, Stellantis, Nestle and Anheuser respectively
Coffee, a little exercise and make the bed. It’s great how the little stuff sets the tone for the rest of the day.
I was in basic training within days.
It’s hard to explain all the feelings and layers from that day.
This year, on 9/11, the #TEXASMoody community reflects on the attacks from 22 years ago. We spoke to several of our #TEXASMoody faculty and staff spread out across the country that day and asked them to share their thoughts and memories.
bit.ly/911moody23
@iheartfatapollo
ALT world trade towers before september 11 in new york city
Tim Scott retweeted
This year, on 9/11, the #TEXASMoody community reflects on the attacks from 22 years ago. We spoke to several of our #TEXASMoody faculty and staff spread out across the country that day and asked them to share their thoughts and memories.
bit.ly/911moody23
@iheartfatapollo
ALT world trade towers before september 11 in new york city
Is there a LOT of grift in the Austin start up scene? Had seen it mentioned, but I’ve only personally come across it a few times.
On the way up?
Hook ‘Em! 🤘
This @SouthwestAir crew knew their audience! Landing in Birmingham. #HookEm #BeatBama @TexasFootball @TexasLonghorns
Truth!
Don’t let gatekeepers keep you from doing great work.
