Fractional Creative Director. Advertising & PR faculty @UTAustin | Founder @BenefitBranding | Former @mitscoots & @USAirForce vet.
Austin, Texas
Joined February 2012
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Tim Scott retweeted
25 Biggest Advertisers In The World:
25. Pepsi🥤 - $3 billion
24. Nike 👟 - $3.8 billion
23. Walmart 🏪 - $3.9 billion
22. Estee Lauder 💄 - $3.91 billion
21. Stellantis 🚗 - $4.3 billion
20. Coca-Cola 🥤 $4.32 billion
19. Toyota 🚗 - $4.4 billion
18 McDonald's 🍔 - $4.5 billion
17. Warner Bros 🎬 - $4.8 billion
16. Tencent Holdings 🤖 - $4.9 billion
15. Volkswagen 🚙 - $5 billion
14. JD . com 👕 - $5.1 billion
13. Booking . com ✈️ - $6 billion
12. AB InBev (Budweiser) 🍺 - $6.8 billion
11. Walt Disney Corp 🎬 - $7.2 billion
10. Comcast (Sky / NBC) 📺 - $7.7 billion
9. Unilever 🧼 - $7.8 billion
8. Google 💻 - $7.9 billion
7. Nestle 🍫 - $8 billion
6. LVMH 👗 - $10.4 billion
5. Proctor & Gamble 🧴 - $11.1 billion
4. Alibaba 🎧 - $12.6 billion
3. L'Oreal 💄 - $13.1 billion
2. ByteDance (TikTok) 📱 - $19.2 billion
1. Amazon 🛍️ - $20.6 billion
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Top 25 ranked by ROI:
For every $1 they spent - how much revenue did they make in 2022:
25. L'Oreal 💄 - 2.9x
24. Booking . com ✈️ - 2.9x
23. ByteDance (TikTok) 📱 - 3.2x
22. Estee Lauder 💄 - 4.5x
21. McDonald's 🍔 - 5.2x
20. Warner Bros. Discovery 🎬 - 7x
19. Proctor & Gamble 🧴 - 7.2x
18. LVMH 👗 - 7.6x
17. Unilever 🧼 - 7.7x
16. Anhsuser-Busch InBev 🍺 - 8.5x
15. Coca-Cola 🥤 - 10x
14. Alibaba 🎧 - 10.7x
13 Amazon 🛍️ - 10.9x
12. Walt Disney Corp 🎬 - 11.5x
11. Nike 👟 - 12x
10. Nestle 🍫 - 12.4x
9. Comcast Corp 📺 - 15.8x
8. Tencent Holdings 🤖 - 16.8x
7. PepsiCo. 🥤 - 28.8x
6. JD . com 👕 - 29.7x
5. Google (Alphabet) 💻 - 35.8x
4. Stellantis 🚗 - 44x
3. Volkswagen 🚙 - 58.8x
2. Toyota 🚗 - 60.7x
1. Walmart 🏪 - 146.9x
-----
Breakdown...
1. Amazon
Here's the craziest part....
Amazon spent $20.6 billion, which makes them the biggest advertiser EVER.
However, they made $37.7 billion from their own ad platform.
Amazon now make more from ads than they do from Prime.
2. Where is Apple?
Only spent $1.8 billion in 2022. Close - but no cigar.
3. What about Pharma?
Pfizer is the largest ad spender in Pharma - but only spent $2.8 billion.
4. What about Meta?
Zuck almost made it to the list...
Amount spent: $2.6 billion
Revenue: $116.6 billion
ROAS: 44.8x
5. US Dominance 🇺🇸
The vast majority of the companies are from the USA:
🇨🇳 China has 4 companies = Ali, Bytedance, JD and Tencent.
🇫🇷 France has 2 companies = LVMH and L'Oreal
🇪🇺 UK, Netherlands, Switzerland and Belgium have 1 company each = Unilever, Stellantis, Nestle and Anheuser respectively
Tim Scott retweeted
This year, on 9/11, the #TEXASMoody community reflects on the attacks from 22 years ago. We spoke to several of our #TEXASMoody faculty and staff spread out across the country that day and asked them to share their thoughts and memories.
bit.ly/911moody23
@iheartfatapollo
ALT world trade towers before september 11 in new york city
Tim Scott retweeted
Austin Twitter, can you help me get the word out?
We're going remote at Beardbrand and are moving out of our building. It's right off I-35 and 51st st. Please share, or hit me up if interested.
cc - @rabahrahil @ecommcowboy @dennishegstad @seanfrank @AdamSinger @cathrynlavery
Tim Scott retweeted
In honor of Veteran's Day, #TEXASMoody students and faculty share their experience in the armed forces — and what life is like on campus after. @UTAustin has ranked the number one college in Texas for veterans for several years.
bit.ly/moodyveterans
ALT portrait of professor tim scott and student derek tilt outside of moody college of communication
Tim Scott retweeted
🚨 Big news… I’m hiring! 🚨
I’m looking for a SMM to work with me on the @triplewhale social team
Salary range: 70-80K (full description below)
Great opportunity to join one of the fastest growing brands in the space
Please RT for visibility! – at Manhattan, NY
Tim Scott retweeted
We are kicking off #FreeSpeechWeek with the winners of the inaugural #TEXASMoody Free Speech Week sticker contest. Congrats to our 1st, 2nd and 3rd place winners. Stop by the lobby of DMC this week to pick up the winning sticker design by Alissa Barron.
bit.ly/moodyfsw
ALT sticker contest
Tim Scott retweeted
I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is.
xitter.cf/janthonylong/status/13…
Tim Scott retweeted
Announcement 🔔: unfortunately, I am looking for my next opportunity.
Full Stack Engineer: strong on the front end, but confident with skills on the back end.
Looking to grow as an engineer with a collaborative team.
DMs are open and feel free to share.
Tim Scott retweeted
There's always a new trend in retail:
- Personalization
- Dropshipping
- Subscriptions
- A DJ or a Barista in store
What's important is that you have a platform that future-proofs your business. That's what we've built at @Shopify.
@GreylockVC pod👇
Tim Scott retweeted
Just gonna leave this right here:
bloomberg.com/news/articles/…
