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Each of us has a story to share🤳 Humanz is a collaborative AI-powered creator marketing platform that connects creators to brands.

New York, USA
Joined August 2018
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WDYT? My taste is better then yours 🥇
We reviewed 60 AI-generated ad variants for one campaign last week. Producing them took a day. Arguing over which 5 were actually good took three. The cost of making things collapsed. The cost of judgment didn't. Taste is the new moat.
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The growth machine by Humanz US case study explained 👇🏽
The full playbook. Exposed. A $250M+ beauty brand, US market, came to us at 95% retail, barely any D2C. 12 months later, revenue is up 30%. Here's exactly how it happened 🧵-> #tiktok #meta #growth #beauty #ads #dtc @x
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Meta quietly added a 2-5% location fee on ad spend this week. It sits on top of your budget, not inside it. If finance hasn't flagged it yet, check your next invoice.
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WDYT? We still face Human campaign managers as the best talent. Then AI for reporting mainly!
Growth marketers: are you actually letting Meta MCP or Manus manage real brand spend today, with real freedom? Or is it mostly still used for reporting, insights, and asking questions? Genuinely curious. #x #growth #MetaAds
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Show me a product you’ve built that deserves its first 1,000 users. 👇
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Why is it so hard to find this talent? - Paid media champion - Hands-on - Management skills (team building) - Experience facing F500 brands - Building and working on paid channels with Claude: creative processes and media optimization
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Do you trust Dario or Sam Altman? Do you think they have your best interest in mind?
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Paid media buying just changed dramatically. Will AI replace media buying teams, or simply make the best buyers 10x more effective?
Meta just killed another pillar of media buying. Most advertisers won't notice until their edge is already gone. Here's what changed, and how to know if you got hit. 🧵 ->
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Ideation processes just got better. Great for Claude integration with Meta mcp to analyze static content briefs and generate similar ideas for review.
Replying to @Google
🍌 Nano Banana 2 Lite (gemini-3.1-flash-lite-image) is our fastest, most cost-efficient image model in the Nano Banana family. It delivers: ⚡ Images in 4 seconds (5x faster than Nano Banana 2) 💸 High-efficiency scaling at $0.034 per 1K images ✅ Reliable prompt adherence and legible text rendering Now GA in: @GoogleAIStudio and the Gemini API, and Gemini Enterprise Agent Platform. Rolling out across: AI Mode in Google Search, @GeminiApp, @NotebookLM, @GooglePhotos, @FlowByGoogle, @StitchByGoogle and more.
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As TikTok Shop continues gaining traction, understanding how to measure performance and build the right strategy around it is becoming essential. Thanks, @liav_chen, for sharing these insights!
1. TikTok Shop isn't a sales channel. Treating it like one nearly cost a Nasdaq brand we work with their cheapest customer acquisition engine. Let me show you the mistake - and the fix 🧵
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A brand isn't what you say it is. It's what survives after people stop paying attention to your ads. Build the thing they repeat when you're not in the room.
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Our co-founder @liav_chen shares what it actually took to build Humanz USA from scratch. Worth a read if you're building a company or scaling internationally. 👇
We didn't figure out our US GTM in a strategy workshop. We figured it out over coffee. 2 years ago I started our US office with almost no network. No warm intros. No pipeline. No local playbook. Here's how a few conversations changed our entire company 🧵 1/
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We asked on IG what are creators top editing apps, now we want to ask you, what do you think it is?🤨
0%Tezza
100%InShot
0%Capcut
1 votes • Final results
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Content Checklist before you start creating: - Meets the brief - Attractive, engaging, consistent - Educating and entertaining - Shows real passion Creators what do you think?
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Excited to spotlight Flo health., a brand empowering wellness through creator collaborations with Humanz! 🎉 Creator Sara Hopkins Ayala shared, "It was so fun to talk about an app I love and use!" Proud to connect brands and creators!
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Here’s our take on 2024’s social media trends so far: - Storytelling is in; pretty aesthetics alone don’t cut it. - Long-form content is back—yes, people will watch for two minutes! - Creators want brand relationships that last—they're not here for a one-post stand!
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Which would you choose? (reply below + keep it real).
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Wait.. but have you seen our new website? Check it out, link in bio. 😇
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