Viktor

JUST FU€KING DO IT❗️

Does the Hebrew Meta appeal actually work?

Spoke to a 24yo guy selling $2M of peptides monthly who wanted to exit. During DD looked into his supplier and the reports are horrendous some being: • They provided blurred, generic and self-generated COAs • They refuse to provide independent lab verification + claim “in-house” testing only • We found reports for scamming discord and skool communities • Operations tied to FDA warnings • Super cheap pricing from random Chinese source with zero sterility or endotoxin checks • Vials showing up unlabeled or with no real reconstitution info after long shipping delays Pretty wild stuff. I don't know how tf did he get to $2M a month. This is a lawsuit waiting to happen. He would be better selling pet peptides HA. The hype is so great people would buy anything if it's coming from the right "influencer". Definitely a reminder to do solid homework in this space.

Comfrt founder appointed to the board of IM8 In their first year they hit $100M in revenue with David Beckham as the face of the brand Now they are onboarding more killers from the DTC space so they can surpass $200M in their second year Hudson was brought on to help accelerate the expansion across TTS and Meta, utilizing the same growth playbook he used to scale Comfrt The next 5 years in the supplement space will be a masterclass in execution. When every industry giant is running the exact same 'omnipresent formula,' success will come down entirely to how they deliver it

A friend of mine is looking for AI implementation specialists to refer opportunities to. Preferably a very technical person that's an expert in Claude and building agents/workflow solutions.

Had a very interesting conversation with the co-founder and main man behind Pandora The biggest jewelry brand in the world I'll be posting the full thing on X next week 2.5h of pure retail sauce

Being obsessed beats everything.

TikTok Shop grew 81.8% internationally last year. Most founders see that number and panic. The elite see an opening. In 2016 I approached a young guy who drove a Ferrari and I asked him “what do you do?” He said “ecom”. I asked him to be my mentor.  So I saved €3.5k from my salary and paid him for the internship. He taught me everything about running an ecom store alongside FB & Google ads. He ran a factory that produced custom silver and wooden jewellery.  He had multiple students and gave them their own regions to “dominate” since it was the only product of its kind back then.  It worked very well until it didn’t. Then I found out he was using my ad account data to scale my own competitors (his students) behind my back. I learned the hard way:  This industry doesn't reward loyalty. It rewards positioning.

Unilever didn't wait for Grüns to plateau. They bought them at $500 million while revenue was still climbing. That's the new acquisition playbook. Buy while it's growing. (not after) Every month you delay the exit is a month closer to being the brand they look at and say "we missed the window on that one."

Your brand doesn't need a better chatbot. It needs AI connected to almost every segment of your business. Most founders can't build that alone. That's what the right operator brings.

I sold my last brand in 2022 to a buyer with more capital than sense. He ran it into the ground within a year. I watched it happen. That moment is why Xyra exists. Poppi sold to PepsiCo for $1.9 billion after 4 years of growth. The best exits don't go to the biggest brands. They go to the founders who found the right operator at the right time.

I receive notifications only for calls, messages, and email Fragmented attention is killing productivity Focus is the real game

The most slept on article for people running actual brands

There's a founder who launched 3 years ago. No decade of experience, no massive team, no perfect product line. One gummy. Unilever just paid $500M for it. I sold my last brand before I burned out. Filming 30-50 videos a day, checking ROAS at 1am, running on nothing. The difference between a great exit and a desperate one isn't the brand. It's knowing when to have “the exit” conversation.

Amazon just gave €15,000,000,000 to logistics in France. 4 new distribution centers. 7,000 new hires. 170,000,000 same-day deliveries/yr Insane. I sold my last ecom brand in 2022. The buyer had capital but no operational sense. He ran it into the ground within a year. I watched something I built get destroyed by someone who didn't understand it. That moment taught me one thing: The infrastructure gap between a solo DTC founder and Amazon doesn't close. It widens. Every year you stay in the game alone, they get stronger. Every year you delay the exit conversation, your multiple gets harder to defend. The window isn't closed. Amazon just made it smaller.