James Kemp

This Is Not A Real Business: I sell info. I coach, consult, mentor, offer services, and licence software. There's been this slur thrown at the "industry" for years. "It's not a real business" And it's completely correct. And that's the point. It's getting paid to yap. I had real businesses. Three of them. I worked and exited a real business with 195 people. Real businesses are hard. Some very clever folks got into this gig over the years. And started making it hard. Hiring managers and CEOs and chiefs of staff. Hiring big agencies to manage tiny marketing budgets. Being a biznas man or biznas woman. They go to conferences where people clap them on the back for how many staff they've hired. All so very serious. So let's get this straight. You're alive during the biggest communications boom in the history of humanity. Allowing you to pretty much just yap on the internet and get paid millions of dollars. And you think it's a good idea to make it complicated and into a real business? Bruh. In an hour, I'm going to yap on Zoom with some folks in the Society. And I've got six folks at my office. We're jamming on the Sovereign Model and the Sovereign Path today, and then going to breathwork at 2:00. We yapped over a lovely dinner last night. Miss 1 is rocking around the place, stealing people's phones, and the dogs are claiming spaces on the sofa. No HR to get involved In two weeks, I'm flying to Rome to hang with eight folks from the Society to Yap. All me. Yapping with people I like. I've yapped so much that I've built an AI Replicant of me that's trained to yap 24/7. No CEO. No COO. No closers. No agency. Why on earth would I add those things that just get in the way of me yapping? I work something out. I offer to help someone Work it out with me. Put the details in a Google Doc. Write and record content about the thing I've worked out. Then send people the Google Doc who are interested Then help them. That people both think it's any more difficult than this and don't do anything with the things that they know, Or make it much more difficult than this by building a a big, unwieldy business around the things they know, Still boggles my mind Yap packaging. It's all it is. When I'm not yapping, I'm testing new things to yap about in the future. Even the people who have built these businesses complain about the businesses themselves. You don't have to. It's a choice. Yap.