Not a great sign that advertisers are dipping their toes into ChatGPT Ads then walking away rather than jumping in for more.
I'm seeing the same on a smaller scale. Everyone is waiting for results to improve - that actually needs to happen pretty soon to keep brands engaged.
Interested to see these ChatGPT Ads that click-to-chat.
It makes sense to continue the conversation in the format the user is already in.
But shifting the conversation more specific to the brands products/services.
I think it's a winner, after a learning curve.
Part of so many changes since launching I suppose but it is pretty difficult to know what's working in ChatGPT Ads.
It's clear it's miles off converting compared to Google Ads but it's even hard to know why some ads do better than others, especially the targeting settings.
A lot of this growth has to be experimentation.
I'm really not sure how many advertisers will be seeing ROAS comparable to other channels yet.
Sure some big brands are using it as a mass awareness play.
But to get advertisers to stick, the results are going to need to improve.
It's still funny to me how Microsoft Ads just waits for Google to do something, leaves it a few months then adds it.
Not a bad strategy really as often takes that long for Google to find its feet for their new features.
Will test as Bing still slept on for certain industries.
The greatest trick Google ever pulled.
Getting everyone to pay to show for their own brand.
I remember the days when this was unthinkable as part of your ad spend.
My monthly consulting income:
The dip is when my first child was born.
Had my best year beforehand in the run up.
Then once things settled I kicked on even further.
The motivation is like nothing else.
It seems that my own experience aligns with the data: being a father correlated with me a being a more successful entrepreneur.
Buffer had started to decline prior to our first kid being born, and was at it's bottom by the time the second arrived.
I can wholeheartedly say that having kids gave me a whole new level of ambition, and also made me have much greater conviction about working through obstacles to turn Buffer around.
Raising kids alongside turning Buffer around has simultaneously been the most fulfilling and most challenging chapter of my life. I hit a patch of depression within this phase too which I've recently emerged from.
And so it begins...
The subtle art of getting more clicks from the ChatGPT Ads team.
A small description appearing before ads now.
