growth & performance marketer. sharing what i learn running acquisition & building AI marketing workflows. previously at @hypepartners
Joined November 2020
- Tweets2.1K
- Following239
- Followers342
- Likes2.1K
Jay retweeted
a lot of people speak with the kind of confidence you can only get by never having done or having to do the work
Jay retweeted
just remember
people need zero evidence to accept a convenient lie
and endless evidence to accept an uncomfortable truth
Jay retweeted
LIFE CHANGING: the most mentioned products that changed people’s lives
in a Big 5 ad inspired format, based on most recommended in Lenny’s post and similar across the internet
lifechanging.emilylai.com
Jay retweeted
This pretty much only works if you're VC-backed selling to other VC-backed companies btw.
Otherwise, be boring but helpful.
Trust me, Jennifer in procurement at ACME corp doesn't want a custom doormat.
She just wants to not get fired.
teapawt.net/kocalars/status/193829…?
Jay retweeted
Now tracking over 300 sponsor me campaigns.
Tons of new updates! See which brands are paying. Compare campaigns. Check who deleted posts.
sponsorme.emilylai.com
Jay retweeted
Yes. Scaling paid acq is a step function.
Reach CAC. Scale budgets. Reach CAC. Scale Budgets. Repeat.
For B2B, start with Google Ads though with high intent keywords. Super low hanging fruit. And, IMO, much easier to optimize your Landing Pages because of shorter buyer journeys.
That’s how we scaled profitably to 7fig/month.
How to Do Paid Marketing Really, Really Well
“Go one by one. Start with Meta. It’s the biggest, and it’s the one you can prove fastest. Based on the size of the company, spend a certain amount per week.
Set the cap at the CAC you want to achieve, and only scale if you’re within that CAC. Otherwise, you start throwing money out the window. Your growth people will always want to spend more, and then you lose control.
You need to be disciplined now if you want to be successful next year. Otherwise, you’ll have to pull back, spend less, and stop growing year over year.” @m_franceschetti
Love to hear your thoughts on this @TaylorHoliday @andrewjfaris @DenneyDara
Jay retweeted
I can vouch for this legend.
Insanely talented, ambitious, owning his stuff and always scouting for new opportunities to maximise business ROI.
Lucky the team getting you onboard
Jay retweeted
Huge vouch for you, Jay
One of the few performance marketers I know I can count on that understand multi channel and going live in a vertical like crypto so deeply
You probably have touched more paid marketing accounts in defi, crypto, and blockchain than any other media buyer
Jay retweeted
The biggest fintech companies in the world adopting perps is vindication
1. Highly profitable category: we did $10.88m in revenue in Q2 at Ostium
2. Global demand for the world’s top markets: our traders are from 146 countries
3. The neotrader wants multi-asset, speed, the deepest liquidity (best trading execution) in an easy to access experience
Jay retweeted
What’s the secret sauce behind viral marketing?
Without humor or surprise, your sh*t is probably DOA.
Think of any viral campaign; web2 or web3, it doesn’t matter. Two elements always stand out:
Humor: Hooks people. It’s shareable, relatable, memetic.
Surprise: Keeps them talking. It’s the “OMG, you won’t believe this” moment.
The best surprises mix the expected with the unexpected. Take something familiar, flip one element, and you’ve got instant intrigue.
Examples:👇
@OldSpice took a boring deodorant ad and turned it into absurd comedy gold.
@solana flipped a dry topic around VCs into a viral hit with their “Build for users, not VCs” ad.
Humor or surprise won’t guarantee virality, but without them? The odds are close to zero.
Make people laugh. Shock them (in a good way). Bonus points if you do both.
